How to Stand Out in a Crowded Marketplace

One of the biggest challenges facing emerging companies is the struggle to be seen and heard among the competition. However, many successful businesses have managed to do this by embracing a bold approach to customer service, marketing, and innovation. We’ve outlined some of these tried-and-tested solutions in this guide.

The Customer Experience Comes First

The wisest business owners understand that their customer’s satisfaction is integral to their future success. Not only is it important to provide quality products that meet consumer expectations, but reliable and friendly customer service is a must to secure loyalty. Business owners should think about their customer’s experience from the marketing stages and well beyond the moment of purchase.

Immediately, this will put companies ahead of competitors that don’t value their customers’ satisfaction. One industry that is saturated with competitors is online gambling, with hundreds of sites competing for a share of the customers. Industry leader Paddy Power stands out for many reasons, with its broad selection of games such as online roulette for real cash offering players a diverse and versatile experience.

By offering several variants with different stake levels, it communicates to players that it is dedicated to appealing to a range of needs and wants. Of course, another way to communicate a product’s appeal is to formulate a unique brand voice.

Formulate a Unique Brand Voice

A brand voice refers to the distinct way that a business communicates its products and services. For example, a legal company may benefit from using a voice that is professional, succinct, and knowledgeable. On the other hand, a start-up looking to revolutionize a traditional sector may employ a more laid-back, humorous voice to communicate that it’s breaking the mold.

Consider Oatly, the Swedish oat milk company, which in the past five years has emerged as one of the most successful alternative milk products in the world. Despite being founded in the 1990s, Oatly only found international success when it adopted a brand voice that was casual, playful, witty, and cheeky.

This voice could be seen on everything from its packaging to its advertisements. While its competitors were sticking to pared-down branding that made simple nutritional claims, Oatly reached a new demographic by voicing its bold sustainability goals through irreverent language.

Embrace Technological Trends

We live in a time when technological advancements are a part of everyday life. Our mobile phones are constantly being upgraded with new features, and innovations such as augmented and virtual reality are gradually breaking through into the mainstream. Rather than shy away from these advances, companies should explore how they can be used to strengthen their products.

For example, sunglasses brand Ray-Ban has seen immense success through its partnership with Meta. Its Smart Glasses range includes in-built wearable technologies such as a camera, virtual assistant, and speakers. While this type of brand partnership will be difficult for smaller businesses, consider how Ray-Ban’s implementation of technology has set the product apart from traditional competition.

Build an Online Community

Modern advertising firms have now shifted much of their budgets toward online marketing rather than traditional media. This indicates just how important the digital sphere is when reaching new consumers.  One of the most effective ways to do this is by nurturing an online community around a product or service. Whether it’s via social media or online forums, staying engaged with an online community can prove an active commitment to customer satisfaction. A company may seek feedback and suggestions regarding product improvements, or provide tips and advice to get the most out of their products.

Depending on the industry, there could be a good chance that the competitor is ignoring this opportunity. Along with developing a strong brand voice and embracing technology, companies can set themselves apart from the competition by remaining authentic, different, and bold.