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How to Get More Personal With the User Through The Site Design?



It is no longer enough to create a successful website with a catalog of products. It is also worth realizing that today’s consumer no longer wants to identify web resources solely with the online space. Most people have moved household issues, entertainment, communicating with friends and family, and even their favorite business to the Internet.

That is why, if you want the website to become truly working, you would have to take care of an attractive appearance, which at the same time will broadcast their values and will be able to be in contact with the consumer.

Today we will figure out what actions are possible to achieve a more personal relationship with your customer. By clicking here, you can enlist the help of a professional pitch deck design agency to help dress up any of your ideas in the most attractive clothes. So you can promote your project and create a resource close to the end user.

The Resource Visual Component

It’s no secret that for your resource to be recognizable and competitive, you need to take care of its appearance. After all, even if all the functionality runs like clockwork, poorly chosen fonts, or poor-quality photos can drive people away forever. So how do you achieve attention-grabbing and retention? Let’s get into the picture.

Something Beautiful Always Attracts the Eye

Of course, perceptions of beauty are somewhat subjective. And here, it’s important to do one of the essential jobs of establishing a rapport with potential customers: to understand what they like. It’s also important to realize that this works like when you meet a new person. You see his style, look for important markers (like neatness), look for similar gestures or clothing details, and exchange a few words. That’s it, and your first impression is formed.

Next, you know exactly whether to continue the conversation. It’s worth going back to the same research on your target audience here because, ultimately, your job is to find and apply a design that will be well-received (and have a marker “your own”) in the first meeting.

The Prospect of a Long-Term Relationship

It is something that all online platform owners rave about. In this case, it’s important to realize that with the help of design, you can share your ideas, ‘humanize’ your own company and, most importantly, show how much love and labor has gone into creating the final product. If you learn to communicate your ideas and values, people close to you won’t pass you by. In addition, they will come back again and again.

To give you an example, people who favor respecting nature will appreciate that you use recycled materials in manufacturing your products and don’t test them on animals. But, it is not enough to print the appropriate labels on your packaging; you need to communicate your attitude, why you do it and why you don’t do it. Also, you’re a winner if you create a catchy piece that encourages your visitor to interact from the very first second (like watching a video).

The Design Can Smooth Out Some of the Functionality Bugs

To be more precise, if the consumer likes you from the first minute and reacts emotionally to your values, then the little things like closing the pop-up menu manually are unlikely to make him leave the site. However, this does not mean that, for example, the constant “hang-up” you will be forgiven with the same ease.

Bring a Person to Emotion

For example, creating hand-knitted socks would be good to surround the visitor with comfort and a warm atmosphere. You can do this with visuals. Create images of a grandmother by the fireplace knitting a sock and her grandson playing while sitting on a rug. Would you get a cozy, homey feeling from it? A hundred percent. You have to agree that pictures that evoke pleasant memories are always catchy.

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And of course, in the end, we would like to add that, although we’ve been talking about people as potential customers, we should not forget that people feel an insincere attitude. If you are attentive and treat your customers with love, success will not be long in coming. The design allows you to demonstrate your attitude to people through the screen. Give it maximum attention and, if possible, use professional help. Getting their support is important, both at the stage of presenting ideas to potential investors and when creating a full-fledged resource. Be creative, and don’t be afraid to experiment!

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