At its very core, link building is simple. You just get as many high-quality backlinks as you can. The information you need to do this is available for free online. What is not free is what professionals do. For instance, link building for SEO agencies is quite different than for regular website owners with limited experience.
Several advanced link-building techniques can be used right now. One of them is the skyscraper tactic. We will discuss its basics below.
The Skyscraper Tactic
Original content is vital for good rankings. However, quality and quantity are just as equally important right now. A big focus for marketers is the creation of content that is simply better than what is available. This is what we mean when we mention the Skyscraper technique.
To keep things as simple as possible, you find the very best online content about the keywords you target, and then you create a much better version of that. Your focus is to create high-quality content people will naturally want to give a link to and even share.
Several tools can help you perform content analysis. This includes Google Searches, Quora, YouTube, and BuzzSumo.
Extra trick: Contact the websites where you found the content you improved to see if they want to link to your new, better article. Just always make sure that you focus on quality. This is true for what you create and for the backlinks that you collect.
Spying On The Competition
Take the Skyscraper tactic to a new level by seeing what backlink strategies competitors are using. You want to know where links come from and even what anchor texts are used. Tools like SpyFu can help you get this done very fast.
Remember that you do not have to copy what the competition does. Just use it as inspiration. As with the content creation part of the process, you want to improve this. You want to do a much better job than the competition does so that you can eventually pass it.
As an example, it is very easy to contact people and websites linking to the competition. Get in touch and offer better content. This drastically increases the possibility that you will receive good links that will help you rank.
Simplify the skyscraper tactic and make advanced link-building work even better for you. Create that really good content and then create different versions of it. Focus on what people would want to link to or publish. For instance, infographics can always be really effective if you focus on evergreen content.
Let’s think about creating an article about the keto diet. You would use the associated keywords to look for the most shared online articles. The Skyscraper technique can then be used to create a good infographic based on the high-shared articles. You have similar content, but there is a unique appeal in place because of the new format you offer.
A very big advantage of this simple SEO hack is that you can then contact the sites that published the original content and have a good chance they will also publish your infographic. Just make sure that it is better in terms of the data included in it.
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