For more than two decades, Skrill has been acting as a flexible and innovative service provider for digital transactions and money transfers. Formerly branded as Moneybookers, Skrill was founded in 2001 and has grown to such an extent that it’s operational in 131 nations worldwide. The company is now partnered with all kinds of brands and industries, ranging from Wix and Shopify in the e-commerce sector to 777Casino and Playtech in the iGaming sector. A recent oddschecker review of 777Casino said that Skrill is one of only five approved deposit methods, underlining its sound reputation for safe and fast cross-border transactions.
Skrill had therefore come a very long way since its infancy back when Moneybookers was founded by fintech entrepreneurs Benjamin Kullmannhich and Daniel Klein. Moneybookers caught the eye of the fintech industry, as it was the first operator to obtain an electronic money license. Fast forward six years to 2007, and Skrill has already cemented itself as one of the three most popular digital payment solutions providers in Western Europe.
This sustained growth attracted the attention of Investcorp, who promptly acquired Moneybookers in a deal said to be worth around $112.5 million. Just two years later, Investcorp’s venture arm opted to list Moneybookers with the aim of flipping the business in a sale worth around $506 million. With digital wallets continuing to grow in popularity, Moneybookers doubled its annual revenues in 2008.
It wasn’t until August 2013 that Moneybookers was eventually sold. By early 2013, the company had conducted a successful rebrand to Skrill, which is short for the slang name ‘skrilla’ used to describe money. Just six months prior to Skrill’s sale to CVC Capital Partners, they too had acquired Austrian prepaid card solution Paysafecard, strengthening their hand ahead of the big-money sale worth $800 million.
Less than 18 months later, CVC Capital Partners then brokered a deal to sell Skrill again. Optimal Payments, the parent company of its competitor e-wallet, Neteller, agreed to pay $1.18 billion to acquire Skrill. During this period of negotiation, Skrill Group had completed another acquisition of its own, with Paysafecard competitor Ukash moving under the Skrill Group umbrella.
Once Optimal Payments completed its purchase of Skrill, the company opted to rebrand as Paysafe Group, with Skrill operating as a subsidiary of the Paysafe parent company. In 2019, it was named Best Digital Wallet at Juniper Research’s Future Digital Awards. The firm has since invested heavily in overhauling its overseas money transfer service to the US market and has permitted cryptocurrency transactions since the summer of 2018.
The Pros and Cons of Skrill as a Payment Provider
- Skrill is now a tried and trusted online payment solution. It has over 25 million active users and is accepted by a string of major retailers.
- Those who prefer to make transactions using cryptocurrency or, indeed, trade cryptocurrencies can do so with Skrill. The platform supports more than 40 cryptocurrencies, with secure payments and competitive transaction fees.
- Skrill has multi-currency support, meaning you can manage your money in several currencies, which is handy if you have bank accounts in different countries and want to take advantage of currency exchanges when a currency is at its strongest.
- Skrill embraces industry-leading security methods, including two-factor authentication (2FA), to safeguard users’ sensitive data and finances.
- Be mindful of currency exchange fees. If you want to convert your pounds into anything other than euros, you’ll incur a foreign exchange fee worth up to 3.99% of your transaction.
- Skrill still has restrictions on the countries it serves, with the likes of Japan and Turkey yet to embrace it as an e-wallet solution.
Skrill has firmly established itself in the US market as a credible digital payment provider. Its innovative loyalty programs have gone a long way to tapping into one of the most lucrative consumer markets on the planet. Skrill Knect gives American account holders access to exclusive benefits like cashback and reward points for every dollar they spend using a Skrill-branded Visa Prepaid Card. Its VIP program is also geared towards high-spending individuals, granting access to hospitality at major networking and sporting events.
Skrill is one of several digital wallet solutions, proving that these third-party providers can help preserve the integrity of conventional bank accounts and provide greater accountability for spending and saving.
Here’s How Artificial Intelligence Transforms B2B Sales
Artificial intelligence is taking over every aspect of business. This includes B2B sales and even B2B marketing. Basically, AI is one of the key modern technologies for B2B e-commerce. Unfortunately, many business owners do not actually understand the importance of artificial intelligence. This is why you should be aware of the ways in which AI transforms B2B sales. The big ones are highlighted below.
More Effective Lead Generation
Generating quality leads in B2B marketing is more complicated than in B2C. Your business needs to go through a much more labor-intensive process that includes data collection, management, and analysis.
The two most important parts of the process are data collection and data analysis. And artificial intelligence can help a lot. AI is capable of quickly analyzing huge amounts of data in a really short time frame, something a normal human cannot do. Algorithms can be set up to analyze based on specific important parameters. That analysis will then be perfect when it comes to making changes to generate more leads, especially when referring to the call to action you use.
You can offer incredible content but fail in your efforts because of improper publishing. AI will help your marketing efforts as it can offer the correct content at the best possible time and even in the appropriate manner for the highest possible engagement.
As an example, let’s think about your social media pages. Artificial intelligence can help determine the best time for publishing. The exact same thing can be determined for when you should send your B2B marketing emails. The behavior of your customers is monitored, so you do not have to worry about sending anything at the right time. AI does that for you.
Improved Website Functionality
B2B marketers often fail when it comes to analyzing website performance data. It is just very difficult to identify problems and areas where you can improve. AI-powered website analytics tools use machine learning and can get that done for you. In fact, modern tools even give you actionable insights and tell you what you can do to improve functionality.
Manual SEO optimization takes a lot of time. This is one of the biggest problems search engine specialists face. Artificial intelligence started to change that. They help identify the best content to focus on, make predictions for keyword rankings, and even discover competitive gaps you can use. AI can even optimize the old content on your website with link updates and dynamic keyword strategies. Even your old content becomes fresh again.
Obviously, we cannot use AI to create high-quality content yet. However, writers can still take advantage of it to optimize and enhance content based on SEO practices that actually work.
The 4 ways in which artificial intelligence impacts B2B sales highlighted above are just the really common ones. There are so many others we could mention. The bottom line is that you should never dismiss the use of AI tools since they are very valuable in the modern marketing world. Those who adapt will stay ahead of the competition.
The Skyscraper Link Building Technique
At its very core, link building is simple. You just get as many high-quality backlinks as you can. The information you need to do this is available for free online. What is not free is what professionals do. For instance, link building for SEO agencies is quite different than for regular website owners with limited experience.
Several advanced link-building techniques can be used right now. One of them is the skyscraper tactic. We will discuss its basics below.
The Skyscraper Tactic
Original content is vital for good rankings. However, quality and quantity are just as equally important right now. A big focus for marketers is the creation of content that is simply better than what is available. This is what we mean when we mention the Skyscraper technique.
To keep things as simple as possible, you find the very best online content about the keywords you target, and then you create a much better version of that. Your focus is to create high-quality content people will naturally want to give a link to and even share.
Several tools can help you perform content analysis. This includes Google Searches, Quora, YouTube, and BuzzSumo.
Extra trick: Contact the websites where you found the content you improved to see if they want to link to your new, better article. Just always make sure that you focus on quality. This is true for what you create and for the backlinks that you collect.
Spying On The Competition
Take the Skyscraper tactic to a new level by seeing what backlink strategies competitors are using. You want to know where links come from and even what anchor texts are used. Tools like SpyFu can help you get this done very fast.
Remember that you do not have to copy what the competition does. Just use it as inspiration. As with the content creation part of the process, you want to improve this. You want to do a much better job than the competition does so that you can eventually pass it.
As an example, it is very easy to contact people and websites linking to the competition. Get in touch and offer better content. This drastically increases the possibility that you will receive good links that will help you rank.
Simplify the skyscraper tactic and make advanced link-building work even better for you. Create that really good content and then create different versions of it. Focus on what people would want to link to or publish. For instance, infographics can always be really effective if you focus on evergreen content.
Let’s think about creating an article about the keto diet. You would use the associated keywords to look for the most shared online articles. The Skyscraper technique can then be used to create a good infographic based on the high-shared articles. You have similar content, but there is a unique appeal in place because of the new format you offer.
A very big advantage of this simple SEO hack is that you can then contact the sites that published the original content and have a good chance they will also publish your infographic. Just make sure that it is better in terms of the data included in it.
A Guide to Contract Sewing and Custom Manufacturing for Businesses
Contract sewing is how most soft goods are made. A company selling soft goods will take an order and then outsource the job to a sewing and manufacturing company. The same is also true for custom manufacturing, though, of course, as it relates to the fact that any item can be made, not just soft goods. If you run a company but do not have your own manufacturing plant, you may be interested in hiring a company to produce products for you. This post plans to explore this topic and will offer a guide on working out such an arrangement for your business.
Unlimited Number of Products
The best thing about contract sewing and custom manufacturing is that there are usually no limitations as it relates to what you are able to make for your business. Go ahead and visit Fieldtex Products website, and you will witness this for yourself. There are lots of different options, and of course, manufacturers can create unique, one-off products for you as long as you specify what you want. If you do want custom products made, you need to make sure that you are clear about what you want. If your requests are not clear, manufacturers are not going to be able to help you. Something else to note is that a custom manufacturer will be able to alter products listed on their site just for you, putting your logo on them.
Saving Yourself Lots of Money
You can save yourself a lot of money by working with a contract sewing or custom manufacturing company. Of course, lots of business owners overlook the savings that they can make by partnering with these businesses. The reason that business owners can save themselves money is that they will not have to worry about manufacturing goods in-house.
Instead, they can leave everything to an outsourcing company, meaning they only have to pay the company’s fees and do not have to worry about buying machinery and industrial equipment and training employees to use new equipment. Outsourcing manufacturing companies are not, on the whole, cheap. However, their fees are nothing compared to the amount of money it would cost to create an in-house manufacturing plant. You will not have to worry about maintenance costs, either. Maintenance costs add up over time and can be immense.
Finding A Reliable Manufacturer
If contract manufacturing or working with a contract sewing company interests you, you need to make sure that you find a reliable manufacturer to work with. Until you find a reliable company to outsource jobs to, you are not going to be able to start saving money. A good way to make sure that a manufacturer is reliable and worth working with is to read reviews. A manufacturer’s reviews can tell you everything you need to know about them and make deciding whether or not to do business with them a much simpler decision for you to make.
Contract sewing and custom product manufacturing can be very beneficial for your business. All of the reasons above explain why. If you are interested in working with such a company, be sure to find a reliable one, as explored in the last section of this article.
Here’s How Artificial Intelligence Transforms B2B Sales
The Skyscraper Link Building Technique
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