You’ll want to know about these digital marketing trends for construction companies. Let’s get started!
One of the top digital marketing trends right now is email marketing. You can use this strategy to send out several emails simultaneously, allowing you to reach those interested in your services and keep them updated.
You’ll want to ensure you still use SEO practices, like keywords, in your emails since they’re still written content. Keywords can grab your audience’s attention since they should be something they’re interested in.
Your emails should include information on what’s happening with your business and services that potential customers can order. Your audience will also like learning about new deals this way.
Overall, email marketing is a top digital marketing trend, and for a good reason. It can boost business drastically, so you’ll want to learn how to do it efficiently.
Paid Social Media Advertising
Next, paid social media advertising would have to be another top digital marketing trend. You can set your ads to reach those in your target audience. The ads then start to appear on their social media pages.
Paid social media advertising is helpful because it allows your construction business to reach someone interested in your services with high accuracy. You can even set the ads to appear to people in your local area only, increasing the odds that they hire your team. Plus, you’re less likely to be contacted by those outside a place you can service.
Before using this strategy, you’ll need to ensure you’ve accurately identified your target audience and what social media platforms they’re on. Researching your audience is critical to make the ads work. You can also choose to boost your content or create new advertisements.
This strategy is very effective, so you’ll want to implement it soon. It can increase brand awareness and drive considerable traffic to your construction websites.
You want your construction company website to be as optimized as possible. The site should look nice but also be easy to navigate. Otherwise, visitors to your site will leave when they can’t find the information they want.
First, make sure that your “About Us,” “Contact,” and “Quote” pages are filled out. They should contain what construction services you offer, business hours, phone numbers, and your email address. You want potential clients to have no problems finding everything they could need.
Then, you’ll want to ensure those pages are easy to find. There should be links to click on all of your pages that can lead visitors to them. Headers, drop-down menus, and search bars are all excellent elements to add to your site since they make navigation easier.
Another essential part of website optimization is ensuring your site can load on mobile devices. In the United States, more people use smartphones than computers for browsing sites, so you’d miss out on a large audience if they can’t load your pages. In fact, about 63% of Americans using smart devices account for online traffic.
Holding Online Events
Online events are another digital marketing strategy that construction companies can use. You’ll open digital meeting rooms and showcase what your construction company can do.
Webinars like these let potential clients hear about your services and ask questions. You can also have great discussions with them and gauge their interest. Often, you’ll learn more about what services customers want at these webinars.
Online events are great for generating new leads, and you can collect names for your email list.
Creating Video Content
If you’re running a social media page for your company, you might want to add some video content to it. Videos can be more engaging for your audience on social media. Plus, they can share the video, creating more brand awareness for you.
Short-form videos are especially popular on social media. You can produce snippets that showcase your construction company, crew, and what work you do. However, you can make long-form videos on other platforms, like YouTube, and link to them on your page.
Long-form videos are great for interviews, tutorials, and explanations of what clients can expect from your services.
Overall, video content is a great way to reach your audience. Making engaging videos using SEO best practices can help create a lot of interest in your construction company.
Use SEO in Everything
Speaking of SEO, or search engine optimization, you should use it in everything that you put online. The better your SEO, the higher your construction company website ranks on search results pages. You can tailor it for local SEO, allowing you to reach those in your service area.
You’ll want to start with some basic keyword research. Google’s Keyword Planner can help you find what words to use to rank higher, and it’s free. You can also search phrases in Google and see how your competitors rank, then change your content.
Overall, you want to ensure you’re using SEO in everything you put online for your company. Doing so will allow more people to find your website through searches.
Why Digital Marketing Is Essential for Construction Companies
Digital marketing that is provided by eClerx is important for every company, including those in the construction industry. Keeping up to date with trends in digital marketing can give you an edge over your competitors when they’re slow to adapt.
Combining SEO practices, email campaigns, and social media advertisements will help your company gain brand awareness, leading to more customers.
Every company uses digital marketing online nowadays, so if you don’t, your construction company will fall behind.
Add These Trends to Your Construction Site Today
The sooner you use these trends on your construction website, the sooner you’ll notice a difference in traffic. Your audience will also appreciate finding what they need from you faster.
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