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Building a Business That Stands the Test of Time



A close look at leadership behavior reveals a new trend: 48 percent of leaders spend less than one day per month discussing strategy. So, in a way, it’s not surprising that nearly half of all organizations don’t achieve at least half of their strategic objectives, which is why developing a strong roadmap for long-term business success feels crucial now more than ever – and the steps to do so should be clear and actionable.

Understand the Current Position

It’s important for a business owner to understand where their business currently stands because without knowing the strengths, weaknesses, opportunities, and threats (SWOT), organizations may miss the mark altogether. When you involve different departments, you gain a comprehensive view. For example, examining financial records might show where the cash flow stands, while employee feedback can reveal morale levels. What you learn from this initial analysis allows you to make informed decisions and shape the roadmap for achieving long-term goals. The simple truth is that a company aware of its current position stands a better chance of mapping out an effective path forward.

Set Clear Long-Term Goals

Vague objectives only lead to confusion and hinder progress, which is why specificity should remain the key. For instance, aiming to “increase revenue” sounds good but lacks clarity. Instead, aim to “increase revenue by 20 percent over the next five years.” 

The Harvard Business Review emphasizes that organizations with clearly defined objectives show improved performance and regular assessments mean that the team is on track. 

Communicate the Plan

Once you have laid down the goals, communicate them effectively across the organization. The CEO may know the strategy, but everyone else must do, too. This matters so much because miscommunication or lack of communication creates gaps in understanding and can lead to poor execution. The key lies in transparency and regular updates – use team meetings, emails, and even monthly newsletters to keep everyone in the loop. Engage employees, seek feedback, and adjust the plan as needed. 

Monitor and Adapt

Use Key Performance Indicators (KPIs) to assess the progress of the set goals. What doesn’t need to be measured more often doesn’t get done, and KPIs bring accountability into the picture. 

For instance, if the goal was to increase customer satisfaction by 15 percent, regular surveys could track this metric. If you find the targets aren’t being met, analyze the why behind it. Maybe the strategy needs tweaking, or perhaps unforeseen market conditions require a pivot.

Boost Alignment with OKRs

OKRs, or Objectives and Key Results, play a massive role in a company’s success by giving everyone a clear direction and measurable targets. One of the benefits of OKRs is their simplicity and transparency – everyone knows what they’re working towards, which boosts alignment across the team. They also make tracking progress easier, so you can celebrate wins and adjust quickly if something’s off-track. Studies have also shown that companies using OKRs see better performance and engagement—it’s like having a built-in motivation booster.

Through these steps, an organization could significantly enhance its chances of hitting its strategic objectives. The process doesn’t need to be overly complex but demands attention, commitment, and the willingness to adapt. 

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