Why Web Accessibility is Critical for Your Business – accessiBe

As the world increasingly moves online, businesses must follow suit to stay competitive. Your website is often the first point of contact between you and your customers, so it must be accessible to everyone.

Web accessibility is the practice of making websites usable by people with disabilities. This includes those with visual, auditory, physical, speech, and cognitive impairments. According to a 2016 report by the World Wide Web Foundation, there are 1.3 billion people with disabilities worldwide. That’s a huge potential customer base that you could be missing out on if your website isn’t accessible. So if you want to do business in the United States, you need to make your website accessible to people with disabilities by using tools such as accessiBe.

What is Web Accessibility?

Web accessibility means that people with disabilities can use the web. This includes those who have visual, auditory, physical, speech, and cognitive impairments. There are many ways to make a website accessible. Some of these include adding alt text to images, using clear and simple language, and providing transcripts of videos.

There are a few reasons why web accessibility is important. First, it’s the right thing to do. Everyone should have equal access to information and services online. Second, it’s good for business. Making your website accessible can expand your customer base and improve your bottom line. Finally, it’s required by law in some countries.

Why is Web Accessibility Important for Business?

There are three main reasons why web accessibility is important for business:

It’s the Right Thing to Do

Making your website more accessible is the right thing to do. People with disabilities should have the same opportunities as everyone else to use the web. They should be able to access your website and use your products or services.

It’s Good for Business

Accessible websites are good for business. By making your website accessible, you can reach a larger audience and get more customers. People with disabilities have money to spend, and they’re more likely to do business with companies that cater to their needs.

It’s The Law

In many cases, web accessibility is required by law. For example, the Americans with Disabilities Act (ADA) is a law that prohibits discrimination against people with disabilities in all areas of public life, including the web. And in 2018, the U.S. Supreme Court ruled that the ADA applies to websites. So if your website is not accessible, you could be sued.

So, if you want to do business in the United States, you need to make sure your website is accessible to people with disabilities.

How to Make Your Website Accessible

Making your website accessible is not as hard as you might think. And there are many benefits to doing so. Here are a few tips:

Use Simple Language

Use clear and simple language on your website. This will make it easier for everyone to understand what you’re saying.

Use Alt Text

Alt-text is a description of an image. It’s used by people who are blind or have low vision to understand what an image is. You should include alt text for all the images on your website.

Add Captions

Captions are a written transcript of a video. They’re used by people who are deaf or hard of hearing to understand what’s being said. You should add captions to all the videos on your website.

Use Headings

Headings help people to navigate your website. Screen readers also use them to overview the page. So make sure to use headings correctly when you’re creating your pages.

Use Lists

Lists are a great way to organize information on your website. They make it easier for people to find what they’re looking for. And they’re also helpful for people who use screen readers.