How to Market Your Freelance Bookkeeping Services

The bookkeeping job is easier when you work for a firm. All you have to do is crunch your numbers and manage financial accounts. But the game changes once you decide to venture into freelance bookkeeping. You don’t only have to deal with the actual work of bookkeeping, you also need to get the word out about your business and build a client base.

If you know anything about marketing, you’ll know that marketing trends change all the time. So, marketing your freelance bookkeeping services might sound daunting. But with the right strategies or the guidance of a bookkeeping business coach, you can easily attract clients like bees to honey.

Let’s explore this complete guide on how you can effectively market your freelance bookkeeping services.

Build a Solid Online Presence

Creating a solid online presence does not need to be stressed. As a freelancer, your home base is the internet. So, you need to create a platform where potential clients can come to learn about you.

Start with a Website

Your website should be professional, easy to navigate, and have a clean layout. Upon visiting your website, potential clients should instantly understand what you offer and why they need to hire you. Showcase your experience and highlight your services (it could be basic bookkeeping or tax preparation).

You can also include essential information like:

• About Me
• Services Offered
• Testimonials
• Contact Information

Create your Networking Web

Bookkeeping for freelancers is not limited to having an online presence alone. Use your personal network to increase your client base. Tell friends and family who run businesses about the services you offer. Also, reach out to your social groups and sell your freelance bookkeeping services.

Small business owners are often in need of bookkeeping services. Attend local Chamber of Commerce meetings, business fairs, and other networking events. Bring business cards and be ready to explain how you can help businesses manage their finances more effectively.

Remember, people do business with people they know, like, and trust. So be approachable, friendly, and genuinely interested in their business.

Utilize Content Marketing

If you’re still asking, ‘How do I promote my bookkeeping business?’ Think content. Yes, content still takes the lead in marketing your self-employed bookkeeping services. Consider starting a blog or newsletter.

Blogging is a fantastic way to drive traffic to your website and establish yourself as an authority in bookkeeping. Write about topics that your target audience will find helpful and interesting. It could be tips for managing small business finances or a piece on common bookkeeping mistakes to avoid.

Implement search engine optimization (SEO) best practices in your writing so your business ranks high on search engine result pages.

Don’t Undermine the Power of Feedbacks

Don’t be shy about asking satisfied clients for referrals and reviews. Word-of-mouth marketing is incredibly powerful. You should consider offering a referral bonus or discount for clients who bring in new business.

Invest in Paid Advertising

Advertisement is the oldest form of marketing, and the beauty is that it still works today. You can create an ad that reaches the target market for bookkeeping services. It puts your services in front of people who are actively searching for bookkeeping help.

Target specific keywords relevant to your services and location. You can use ‘’bookkeeping services near me’’, for instance. Try out different ad formats and messages to see what works best.

Bottom Line

Platforms like LinkedIn, Facebook, and Instagram can be powerful tools for marketing your freelance bookkeeping services as well. Share informative content, offer budgeting tips, answer trending bookkeeping questions, and comment on current industry news.

Don’t forget to engage with your followers through comments. Provide answers to questions and include a subtle but strong call to action that compels your audience to engage with your services.