10 Tips to Improve E-Commerce Website Design

Internet users are accustomed to the fact that photo and video content should be of the highest quality. The layout of online resources should be with a beautiful design solution, and web applications should be simple, beautiful, and attractive. Over time, there was an impression that if the design was incorrect, fuzzy, and unstructured, then the interaction of the target audience with the online resource would decrease.

It is quite real because people are used to looking at a filtered, bright, clear, modern picture as a whole. If you need creative web design, then ecommerce consulting company is ready to help because experts know exactly what is in trend now, what is at the peak of popularity, and what is a 100% hit.

How to Improve Customer Interaction With Web Design?

Experts are sure that customers are like sponges absorbing cool, high-quality, and creative content, especially web design. That is why when drawing up a concept; it is important to pay attention to important tips from professionals on creating an online store:

1. Perform image optimization for each individual product. From pixelated photos to large renders, from image quality to crisp product photos, absolutely everything needs to be taken care of. Pictures should be compressed only through programs that will not create blurry or distorted effects. It is better to take a real photo of your products by hiring a competent photographer for this. The best way to find a good photographer for your products is to search online using proper keywords. To make your googling effort more effective, make sure to add a location for more relevant results, e.g., ‘product photography Toronto‘.
2. Make the search engine on the website as easy as possible. No one wants to face some kind of clutter or confusion. Therefore, when designing an online resource, it is important to take care of lightness, simplicity, a structured menu, navigation, and other sections (with appropriate headings and subheadings), and it is also worth including a search bar in a visible place (for example, in the center). The catalog and menu should also be structured.
3. Exhibit only reliable information about the goods. Often, when describing the characteristics of products, you can make some minor mistakes. But for people, these little things will not be small things at all, so it’s worth notifying your target audience only about what is true. And it’s not only about descriptions corresponding to the product, but also, for example, providing information about the availability of units of goods in stock, providing information about the price for wholesale or retail, providing photos that exactly match the real ones.
4. Implement cool quotes from your real customers – so, why not?! Thanks to positive reviews, other people will come to the seller. Reviews greatly increase people’s trust and also drive sales. Therefore, reviews should be in a prominent place in the online store, or you can make a special running line with them at the bottom of the web page.
5. Develop dynamic web pages with a clear design. In fact, most web designers are faced with the problem of building standard blocks on the site. Do not mix blocks with content – it is better to structure them correctly. Thus, you can automatically make a cool web design (full-page sliders with pictures, special strips with the content of services about delivery and online payment, etc.), which will become intuitive.
6. Create a custom conversion path. In this paragraph, we are talking about the competent choice of the color scheme of the buttons. Buttons in any online store should be combined with fonts, the design of the main web page, and be, in the truest sense of the word, contrasting.
7. Offer different customer service options. There are various functions that are popular today, for example, “Contact the manager,” “Call,” “Quick checkout,” “Express Delivery,” “Payment online,” and so on. Thanks to the simplification of all processes for the client, more and more target audiences will be interested in the online store.
8. Adapt the website for various electronic devices. Optimization means that the online store should work both on laptops and PCs, as well as on small devices – mobile phones with any screen size. In order to achieve the adaptation of the website, experts use special plugins.
9. Ensure full branding consistency. Brand integrity is that the format of the social media and the website should be the same. For example, a brand has chosen colors and fonts to represent its trademark, which means they should be the same everywhere, in the same format.
10. Additional “Ask the customer” feature. Alternatively, the website can conduct a survey to its customers, for example, after the completion of the purchase, about what the customer bought, whether he was satisfied with the service, whether he found the necessary goods on the site to purchase and whether he liked using the site in general. Thanks to this, you can learn how to improve the design.

Turning to an experienced company https://dinarys.com/shopware, you can count on the fact that the online store will be developed according to all the criteria of modern trends and taking into account the personal wishes of customers.