Developing Ethical Business Software That Puts Customer Privacy First

Whether you want to launch an app that makes it easier for customers to place orders or get personalized recommendations, custom software development can take your business to the next level. But with great capabilities come big responsibilities, namely, security and privacy. In fact, customers value data privacy hugely, as almost 25% of them are more likely to purchase from businesses that protect their data. On the flip side, data breaches can potentially lead to lost customers, fines, and maybe even lawsuits. Fortunately, if you prioritize security and privacy as  ethical foundations in your custom software, you’ll build trust with customers and see your business thrive.

Is The Software Secure?

Cyberattacks happen every 39 seconds, but strong security measures can prevent them and keep user data safe. When it comes to secure software development, encryption is vital. It scrambles readable data into unreadable code that can only be unlocked with a special key. This protects user data stored on the software, the servers that host it, and customer devices’. It also protects data in motion — that’s data transmitted by the software like when a customer browses your site or enters their payment details.

Encryption is a must for any business, especially as technology adoption grows. In Australia, for example, around 46% of businesses have recently introduced new tech solutions to improve customer experience. So, if you’re looking into custom software development Perth is a rising tech city with strong awareness of the need for cybersecurity. That said, it’s best not to just assume your custom business software will come with encryption built-in. Instead, ask the developer about their encryption plan, including the algorithms used, and how the keys are managed.  

Follow Data Privacy Laws

Your custom business software also needs to follow data privacy laws, which govern how consumer data is collected, stored, and used. But, which rules apply really depends on your location and where your customers are based. In the UK and Europe, the General Data Protection Regulation Act requires businesses to only collect the data they really need. So, pay attention to what data your software collects and why. If it’s not strictly needed to provide your products or services, omit it right away.

And, keep in mind, if you’re based somewhere else, but still serve UK/European customers, you still need to follow GDPR rules.

Be Transparent

Almost 80% of consumers won’t use a brand again if their personal data is used without their consent. So, always be transparent about data collection to build trust with customers. As part of this, check that your software gives users the option to give or withdraw consent. This may involve a simple tick box, or a whole section within the software’s settings panel. Either way, take care to use clear, simple language over legal jargon when asking for consent. The easier it is for customers to understand what data you need and how it’s used, the more likely they are to opt-in.  

Security and privacy are key ethical considerations in custom software development. As long as you work with a developer with these principles in mind, you’ll be rewarded with a secure tool that elevates your business.