How Uri Poliavich Is Future-Proofing Soft2Bet Through Strategic Tech

In iGaming, speed can open doors, but structure keeps them open. Led by CEO Uri Poliavich, Soft2Bet has focused on steady, thoughtful tech development, prioritizing adaptability, security, and long-term player value. Instead of chasing attention, the company has built a platform designed to grow sustainably across all its active markets.

MEGA: Engagement Solution With Results

One of the clearest examples of Uri Poliavich’s tech‑driven vision is MEGA — the Motivational Engineering Gaming Application. Launched to go beyond traditional gamification, MEGA has become a central pillar of Soft2Bet’s player experience strategy.

Here’s how MEGA has moved the needle:

• 4x increase in average player screen time
• 65% lift in Net Gaming Revenue
• 50% rise in deposit volume
• 45% boost in Average Revenue Per User (ARPU)

Designed to learn from real player behaviour and evolve with it, MEGA personalizes challenges, rewards and interactions to make play feel both fun and meaningful. This isn’t a superficial layer — it’s an adaptive engagement system baked into Soft2Bet’s platform logic.

Boosting Security with AI‑Driven Fraud Prevention

At Soft2Bet, innovation means more than great gameplay — it also means keeping players safe behind the scenes. Central to Soft2Bet’s security strategy is its partnership with SEON, whose AI-powered fraud prevention is now deeply woven into the platform’s core systems. Rather than being a basic add-on, it functions as an intelligent, always-on layer that tracks player behavior and flags suspicious activity the moment it appears.

SEON’s technology allows Soft2Bet to assess thousands of data points, from device fingerprints to transaction behavior, and instantly flag irregularities. Fake accounts or bonus misuse are marked fast and the system adapts to new threats in real time. And the best part is that players barely notice. No clunky pop-ups. No awkward pauses. Just a smooth, secure experience that runs quietly underneath it all.

For operators, it’s a win on both sides. There’s less time wasted on false alarms, and serious threats get caught early. That means quicker responses, tighter control, and a platform that stays clean without constant hands-on intervention.

Cloud Collaboration: AWS Partnership Transforms Infrastructure

Perhaps one of the most strategic technological shifts in this past year has been Soft2Bet’s partnership with Amazon Web Services (AWS). By moving its core systems and data analytics to the cloud in collaboration with AWS and Snowflake, the company has unlocked a series of performance and efficiency gains that impact both users and developers. 

The results of this cloud migration are notable:

1. Compute costs reduced by ~55% thanks to scalable resource use and efficient storage solutions.
2. Time to market improved by around 200%, meaning new features and products can reach players and partners far faster.
3. Partner onboarding times reduced by 70%, streamlining collaboration and reducing operational drag.

Advancing Tech Across the Stack

Beyond MEGA and cloud migration, Soft2Bet’s overall platform architecture is designed for flexibility and scale. Soft2Bet’s platform is built to stay flexible. Soft2Bet’s architecture is built for motion: players get updates that feel fresh and timely, while the backend keeps everything steady behind the scenes. Whether it’s launching a market-specific feature or fine-tuning a promo engine, the company can move fast without shaking the foundations.

How Players Benefit from Strategic Tech

Soft2Bet’s tech focus delivers clear advantages to end users. Players today expect smooth, secure and personalized experiences — and Soft2Bet’s platform delivers on that:

• Faster load times and lower latency thanks to cloud‑optimized infrastructure.
• Personalized engagement paths that adapt to player behaviour.
• Stronger protection against fraud and abuse via AI‑powered systems.
• Localized experiences that feel natural and relevant.
• Consistent performance across devices, including mobile and desktop.

This combination of performance, personalization and protection keeps the experience enjoyable without compromising safety or compliance.

Under Uri Poliavich’s leadership, Soft2Bet’s use of strategic technology demonstrates a clear path forward for modern iGaming companies: invest in systems that elevate engagement, strengthen trust, and scale efficiently. Cloud innovation, adaptive engagement models and safety‑first systems aren’t just enhancements — they’re the backbone of a platform built for what’s next in the industry.