Is Etsy Legit? Etsy Recapitulation 2021 – Is It Worth Selling?



The world of Etsy and online shopping is constantly changing, and this is no different for Etsy. The online marketplace has been around for a long time, but it isn’t as old as some of the other platforms that have come before it. In that time, there have been notable changes to the way the site functions, and to the advantages and disadvantages that sellers can enjoy from using it.

Is Etsy Legit? Etsy Recapitulation 2021 – Is It Worth Selling? (Pros & Cons) As an Etsy seller you never know what’s going to happen next. With the recent market changes, it’s become harder than ever before to stay in business on Etsy. You may find products on Etsy that are scams, but can you really tell the difference? Or is Etsy the best place to sell your handmade creations?

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Etsy is a reputable online marketplace that connects individual sellers with buyers who purchase handmade, handcrafted and unique products. Etsy is accredited and has an A+ rating from the Better Business Bureau.


  • Easy configuration and maintenance of your shop
  • Marketing to a wide audience – over 45 million active buyers on Etsy.
  • Integrated analytics to analyze your performance and make data-based decisions.
  • No shop charges


  • The ability to sell only handmade, unique or vintage items.
  • 3 types of fees: $0.20 registration fee, 5% sales fee, 3% + $0.25 processing fee per transaction.

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Unlimited bandwidth – no limit to the traffic your site can receive.


A versatile platform to create, promote and sell online courses

Set up website – Choose a website template that fits the look and feel of your course.

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Sell anything and everything on Shopify (e-commerce, dropshipping).

A super fast way to create your own online shop (6 steps)

14 day free trial with thousands of applications to develop your shop

How does Etsy work?

Setting up your own business on Etsy is a simple and straightforward process. Think of it this way: Etsy offers a platform where you can register as a seller. You can also take advantage of the 45.7 million active buyers currently on Etsy.

Etsy is an online marketplace that connects individual sellers with buyers who buy handmade, handcrafted and unique products.

When you sign up as a seller on Etsy, you can post your ad on the Etsy marketplace. On the other hand, Etsy will promote your ad to its customers who are looking for specific products.

Etsy is a renowned online marketplace that has been around since 2005 and currently has 45.7 million active buyers and 2.5 million active sellers.

The platform is accredited by the Better Business Bureau and has an A+ rating.

What are the Etsy fees?

When you sell your items on Etsy, you are charged 3 types of fees.

Entry fee: $0.20/entry fee

These fees apply to every listing you post on Etsy. Pay attention: Etsy listings expire in 4 months and you need to renew them to keep your listings current.

Transaction fee: 5%

Etsy retains 5% of the total sale amount.

Payment processing fee: 3% + $0.25 per transaction

This fee is charged for each order received.

What can you sell on Etsy?

There are three main types of products you can sell on Etsy: handmade items, vintage items, and craft supplies. Basically, your imagination is the limit and anything from these guys can be sold on Etsy.

Etsy Main Categories:

  • Jewelry and accessories
  • Clothing, shoes, bags and other fashion accessories
  • Wedding and party supplies, decorations, etc.
  • Home and household – decoration or ordinary household articles
  • Toys and Entertainment
  • Art and collectibles
  • Materials and tools for crafts
  • Gifts and gift vouchers
  • Printed material – planners, calendars, etc.

How do I start selling on Etsy?

This guide will take you step by step through the process of creating your own shop on Etsy.

The best part is that creating your Etsy shop is very easy and requires no license to operate.

Step 1 – Open your shop

First, create an account on Etsy. It is a simple process that requires only the entry of your email address and the definition of a password.

Once you’ve logged into your account, it’s time to set up your store.

Creating a shop on Etsy is easy:

  1. Click the Sell on Etsy button in the upper right hand corner of Etsy.com.
  2. Click on open your Etsy shop.
  3. Choose the language, country and currency of your shop. Then click Save and Next to go to the next step.
  4. Finally, choose the name of your store and click Save and Next.

You must open the store in a desktop web browser. Once your shop is up and running, you can manage it through the Etsy app on your smartphone.

Step 2 – Complete the memory configuration

Once you’ve registered and created your store name, there are a few more steps to complete in order to set up your store and start selling your products.

Complete the following sections to complete the memory configuration:

  • Shop logo and banner: Create and upload clear, high quality photos that reflect the nature and style of your products. Remember that the logo and banner make a first impression on customers, so make sure they are attractive.
  • The ad is in the shop: Send a short message to welcome customers.
  • About the section: In this section, you should tell the story of your products – why you created the brand and what your vision is for the brand. You can also upload photos and videos that showcase the history of your brand.
  • Save the members: Introduce your team members or partners to buyers. People want to see what happens behind the scenes and who is behind the company they are buying from.
  • Trade policy : Set your store’s policies for payment, shipping, exchanges, returns, custom items or other important policies.

If you’re a US seller, I highly recommend buying USPS shipping labels on Etsy after you set up your shop. This can save you up to 30% compared to purchasing shipping labels at normal USPS prices.

Step 3 – Add advertising to your store

Once you have your shopping areas set up, you can start adding products to your store. On Etsy, every item you add to your shop is called an offer.

Here you will learn how to add an item to your store:

  1. Open Etsy.com, go to your account, and click on Store Manager.
  2. Click on your company (or your listings if you are already a vendor)
  3. Finally, click Add view.

A step-by-step process for adding products to your store:

1 – Adding photos (and videos)

I recommend you upload at least 5 high quality photos of your products from different angles. You can also upload a demonstration video of your product.

Please note that the videos may take 5 to 15 seconds and have no sound after downloading.

2 – Selection of thumbnails

The thumbnail image is what grabs the attention of potential buyers and gets them to open your ad, not your competitors’.

The first photo in your ad will automatically become a thumbnail. However, you can change the order of the images by dragging them, and set the most attractive image as the thumbnail.

3 – Add information to the list

Add an ad title and select a product category so buyers can find your ad when they’re looking for specific products.

4 – Describe your ad

Describe your product in detail so customers can understand what they are getting when they buy from you.

5 – Add inventory and prices

Add the price and quantity of your products. If you offer more than one variant of your product – for example, a variant of one of your products. B. different colors/sizes – again, you should specify this at this stage.

6 – Delivery schedule

Choose a delivery method for your product. You can set your shipping profiles to charge buyers or offer free shipping.

If you are in the United States or Canada, you can also use paid shipping. Therefore, shipping costs are calculated based on the weight and size of the item.

7 – Publish or save the ad

Finally, when you have completed all parts of your submission, you should revise it and either publish it immediately or save it as a draft version.

Step 4 – Marketing, branding and advertising

Marketing strategy is the key to the success of your Etsy shop. Your listing should appear at the top of searches on Etsy, and you should stand out from the competition.

But how do you do that?

Important tips to start marketing on Etsy:

  • Optimize your shop for searches on Etsy. Make sure you choose the right category for your ad and include relevant keywords in the title and description. You can also add your location to be found in local searches.
  • Link social media to your store and create daily posts to promote your products.
  • Offer discounts to encourage customers to buy your product instead of the competition’s.
  • Consider investing in paid advertising. Etsy gives you the opportunity to promote your products with Etsy Ads starting at $1 per day. With advertising, your ad displays higher than unpaid ads.
  • Join the Etsy community and connect with Etsy sellers and buyers.

What are the pros and cons of Etsy?


  • Easy configuration and maintenance of the memory.
  • Marketing to a wide audience – Etsy already has a dedicated audience that visits the platform to buy unique or handmade items.
  • Built-in analytics help you analyze your work and make data-driven decisions.


  • Fees – Etsy charges 3 types of fees: $0.20 for posting your item, 5% of your sale amount, and an additional payment processing fee of 3% + $0.25 per transaction.
  • You can only sell handmade, unique or vintage items.

Is it worth it to sell on Etsy?

If it’s easy to put your crafting business on Etsy and expose your products to millions of active buyers, I’d say it’s worth selling on Etsy.

If you have the right product, something people like, selling on Etsy can be lucrative.

Remember, like any other business, it takes time to get started on Etsy and become profitable.

Etsy alternatives

Etsy vs Amazon Handmade

Amazon Handmade is a great alternative to Etsy that you should consider. Although Amazon Handmade focuses on handmade products, it is not yet particularly known as a place to find unique items. On the other hand, Etsy is known for specializing in the sale of handmade items and is visited by millions of customers when they want to buy artistic, handmade or unique items.

Etsy vs. Shopify

While both Etsy and Shopify are user-friendly online sales channels, these platforms are two radically different ways to approach buyers. Etsy is an online marketplace with millions of active buyers. With Shopify, on the other hand, you have to create your own store and do a lot of marketing to reach and attract potential buyers.

Shopify summary

  • Sell anything, anywhere on Shopify
  • A very quick way to create your own online shop.
  • Free 14-day test
  • Thousands of applications available to enhance your store

Etsy vs Big Cartel

Big Cartel is another great alternative to Etsy, as it focuses on small art shops. But there aren’t many ways to scale the business. That’s why people who start with Big Cartel usually switch to Etsy when they’re ready to take it to the next level.{“@context”:”https://schema.org”,”@type”:”FAQPage”,”mainEntity”:[{“@type”:”Question”,”name”:”Is Etsy worth it in 2021?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:” Etsy is worth it in 2021.”}},{“@type”:”Question”,”name”:”Are there fake sellers on Etsy?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:” Yes, but it is hard to tell if a seller is fake.”}},{“@type”:”Question”,”name”:”How much does the average Etsy seller make?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:” The average Etsy seller makes $1,000 per year.”}}]}

Frequently Asked Questions

Is Etsy worth it in 2021?

Etsy is worth it in 2021.

Are there fake sellers on Etsy?

Yes, but it is hard to tell if a seller is fake. It is best to buy from sellers with a lot of recommendations.

How much does the average Etsy seller make?

The average Etsy seller makes $1,000 per year.


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