Not everyone can be satisfied with a 9-to-5, and I totally get them. Doing the same thing every day can become boring real quick. Some people just can’t work a routine job. Some people want to experience different things, set their own routine, work on what they love, and all the other reasons that they have.
The Internet has provided free souls with the perfect opportunity to make their dreams come true. There are so many things that can be done just with a laptop and an internet connection that it has become a savior for all those who want an out and want to do something that is meaningful to them.
The concept of earning money doing what you love is sure to hold the attention of many people. To help all of the people who want to steer the wheel of their life on their own, I have compiled a list of various things that you can do to make money from home or anywhere in the world you would like. Each of these things that I talk about also has a detailed guide to achieve it if you are interested in it. So let’s get started with the jobs first.
1. Build a Startup
Building a startup doesn’t always mean making the next big thing; any profitable business model can be converted into a startup. This might be one of the most challenging tasks in the list as creating a startup involves coming up with a business idea, researching the market, getting feedback from current market customers, doing the necessary paperwork, finding investors, building a team, developing the product/service in your mind and many more.
To create a startup, you need expertise in the market and also some business experience and a reliable network. Building a startup might be a complicated process, but the rewards do justify the hard work.
2. Start an Online Business Venture
If you have an idea about something you could sell, may it be handicrafts or reselling products, starting an online business can be very profitable while starting out. It also makes more sense, you don’t need as much investment to start an online business as it would to start a physical business.
With an online business, you have various social media channels to promote your business. Facebook and Instagram are the easiest social marketing tools to use. It’s easy to connect with people with the same interest as yours, and highly efficient when marketing your products. While you can sell your products through social media channels like Facebook and Instagram, platforms dedicated to selling and buying is a good place to start.
3. Sell Through Your Own Online Store/Start an E-commerce Site
An e-commerce website is somewhere you can sell products that people might be interested in. You can make the products, or you can be the middleman between a manufacturer and the customer. E-commerce websites range from selling clothes, shoes, art, etc. One of the finest examples of an e-commerce website is Amazon, but you can start your own e-commerce website and selling products for a profit.
The e-commerce business can demand strong business skills, market connections, and a reliable marketing and financial plan to execute successfully. In today’s global market and optimized SEO, you can target the smallest group of people while selling your products.
4. Sell Through a Marketplace like Amazon, eBay
Dropshipping is a retail fulfillment method. Here, you don’t have to keep the products you sell in stock. Instead, when you sell a product, you purchase the item from a third party and have it shipped directly to the customer. As a result, the merchant, i.e. you, never see or handle the product.
6. Create a Membership Site
Firstly, what is a membership site? It is a membership model, people may subscribe to your website, and these subscribers pay a monthly fee to get access to new content, existing content, or be part of your exclusive community.
An example of a membership site is Netflix; you pay a monthly fee to access the catalog of movies and TV shows. For creating a successful membership site, you need to find a space in the market that is not filled yet, and you are good at it as well.
Creating a membership site can be a lengthy and uphill task, but your rewards at the end of it will also match the hardship. Freelance Writers Den is another excellent example of a membership site that focuses on helping people make a living writing.
SELL YOUR EXPERTISE
TEACHING A SKILL
7. Become an Online Fitness Trainer/Personal Coach
If you have a background in health and fitness or sports, you can become a personal coach or fitness trainer. Online platforms such as TotalCoaching, TrainingPeaks, and TrueCoach are built to connect online personal trainers to potential clients.
As a personal coach, you need to find your expertise and advertise it through such coaching platforms and also through personal social media and blog sites. Becoming an online personal trainer includes building your brand through proper marketing and exposure.
8. Become an Online Tutor
You can share what you learned in your own course or something that you learned along the, something you are good at, anything that can help someone. If you are providing value then people are going to buy your course. You have to make the course once and as it gains popularity it will start making money even when you sleep.
If you ever dreamed of being a teacher, or if you were really great at teaching your peers, it is your chance to get that done.
9. Create and Sell Online Courses
With the advent of modern e-learning websites like Udemy, Coursera, and Edx, learning is not limited to conventional school or college education. If you are skilled and educated enough in a particular field, you can create online courses that can be sold on any of the e-learning platforms mentioned above or your own website.
If the courses you develop and service you provide to your students is well received, then you can have a successful career in the online teaching market. The initial capital required is minuscule with just a computer and internet connection required.
10. Offer One-on-One Online Coaching/Tutoring
If you happen to have a degree or be good at a particular skill, teaching it online can be a great choice. Online coaching can include teaching physics to a tenth-grade student to teaching marketing to young entrepreneurs.
You can choose to teach your students through Skype or your own website, or you can use online platforms like CoachingCloud. To become a successful online teacher, you need to market your skills appropriately and make sure you satisfy and get feedback from all your students, as in this situation, you are your own brand.
BUSINESS WITH ART/SKILL
11. Write and Sell Ebooks
If you are an up and coming writer wanting to try out some of your ideas in the real market and understand the feedback and reception by real people, then writing e-book can just be the thing for you. You can start by thinking about the idea for the book, writing it, proofreading, getting feedback from trustworthy people you know, and finalizing the book.
The next step is finding a publishing company. Amazon’s Kindle Direct Publishing (KDP) is one of the most popular choices as it lets you publish your ebook for free on its platform and lets you keep 70% of the profits you make. Although, this e-book can only be accessed by people Kindle e-readers, limiting your audience. Other options to consider are Lulu, Booktango, or self-publishing.
12. Become a Freelance Writer
This can be the perfect option if you think you have a strong command over a language. A freelance writer has a wide variety of jobs in the industry, namely, creating creative content, content for websites, book writing, copy editing, proofreading, or literature review.
An ideal freelance writer has a firm grip over grammar, a wide range of vocabulary, engaging writing style, and is comfortable with writing about a wide range of topics. Like in most careers, freelance writing requires hours of work to excel at the craft and create a good reputation in the industry.
13. Make Money with Photography
If you are a seasoned photographer, there are many ways in which you can get paid for your craft. You can sell your photos to businesses, teach photography, sell printed or digital copies of your work, sell your photos on stock websites, start a photography blog, shoot at events, enter photography contests, and even create websites.
With modern websites becoming more colorful and well-designed, the need for high-quality images is increasing. Selling your photos to stock websites like iStock, Shutterstock, and BigStock can garner you healthy profits for your work.
14. Start a Podcast
If you ever feel the conversations you have with your friends, or the thoughts that you have in your mind should be shared with the world, but you are no journalist, then recording the conversation and starting a podcast can be a solid idea for you. Who is going to listen to me? What if I say something stupid or offensive? I don’t have an audience base.
Well, every person who was not a celebrity but started a podcast and is thriving now had the same issues. If you talk about things that are relatable to a large group of people and if most people you meet find your talks interesting, then you have a shot at success. If you choose to do an audio podcast, you can also remain anonymous if you are planning to talk about risky or sensitive topics.
15. Start a Newsletter
A newsletter is a printed report containing news of the activities of a business or an organization that is sent by mail regularly to all its members, customers, employees, or people who are interested in. There are several websites and blogs nowadays, which has an option to opt for a newsletter by email.
A newsletter is an accumulation of several topics and updates that people can be interested in. The newsletter can be used to develop an audience base, sell products, sell merchandise, or even attract people to buy freemium services from the website.
16. Sell Your Art and Designs
Gone are the days when you had to be famous around the world to sell your paintings or artwork. With the inception of sites like ArtPal, Singulart, and Displate you can sell your paintings, sketches, pottery, hand-made jewelry and so on.
You can also make your online following by creating an Instagram or Facebook page for your art, brand your art products with modern graphic design tools. All you need in today’s time is to be good at your craft, and you can become a business owner selling your products.
17. Make Money With Your Voice
If you think you have a voice which is soothing to hear or you are good at singing, then you can use it to make money online. You can offer singing lessons at TakeLessons, narrate books with ACX, do voice-over work with Ear Works, work as a voice-over actor.
18. Become a Movie / TV expert
Put all your hours of binge-watching to good use. You spend your weekends, weekdays, and all your spare time watching NetFlix, why not monetize that habit that you have never thought of giving up.
Start your own blog, YouTube channel, or write for already established blogs. You can not only review the shows, but you can also give recaps, work on fan theories, come up with conspiracies, create quizzes related to the show, anything that will engage the reader or the fan of the show.
19. Become a Book Reviewer
If you love reading and read a lot of books then this is perfect for you. Once you finish a good book you get this feeling to talk about the said book. Make that count, review the book. You can create a blog and review the books.
One thing that is sure to happen eventually is that you will start getting books for free, so you will save money buying books. As you grow you will start getting paid reviews, you can either work for your own site or you can work for other sites that offer you compensation for reading and reviewing for their site.
20. Become a Game Reviewer
One thing that is popular is gameplays. Twitch has it as a popular genre, YouTube has YouTube Gaming. If you love playing games and play the popular ones on end, then this is your chance to shine buddy.
You can stream for hours and be paid for doing what you love. If you can add commentary and add in your personality, and if you have a really dynamic personality then the job is done for you. People stay as much for the person as for the gameplay. If you can add your own fun little elements then you are good to go.
21. Become a Professional Gamer
A seemingly impossible mode of making money a few years ago can well help you earn millions today. You can start streaming your games through platforms like Twitch and YouTube Gaming, where you can earn through the number of views, subscription to your channel or donations made by your subscribers.
You can also compete in endless gaming competitions all around the globe, which is now recognized by Esports. A popular Dota2 game competition, International 8 has a prize purse of $25.5 million. Although becoming a professional gamer might sound exciting, it takes a lot of practice and patience to become an expert at a game.
22. Become a Food Reviewer
If you try new dishes regularly, if you are a foodie, if you eat out often then this might just be perfect for you. Start a blog and write reviews for the dishes or places you visit. You can also share pictures on Instagram and share a summary of the place and dish in your caption.
The same review can go on Zomato. As you rise levels on Zomato you get benefits there as well. When you make your mark as a food reviewer, you get invited to places to eat for free, you get discounts, and you even get paid to eat for free and write how you found the food. And also, you can always monetize your blog.
23. Become an Instagram influencer
In the modern world, celebrities are not limited to movie stars and sports icons. Social media influencers have garnered celebrity status with a large following. Although, there might not be any particular formula for how you can become an Instagram influencer, attracting widespread attention is part of the job.
Influencers can be in the comedy, glamour, or social activist space. The path to becoming an Instagram influencer might not be easy, but the fame and money it can bring with brands wanting to bring you on to their marketing campaigns will justify the work put in.
24. Become an Illustrator
Working as an illustrator doesn’t need you to be in an office. You get to use your love of art to support yourself financially.
With social media, it has become easier to share your work and connect with your audience. Any sort of visual thing works best on Instagram. You can start posting your illustrations, art, drawings, sketches and once you garner a bit of following take it a step further.
As you start gaining momentum, you can start a YouTube channel or stream live on Twitch, video blog your drawing process. These also help promote your work and then your art can be sold further through Etsy, eBay, your website, etc.
25. Build and Sell Software
This probably isn’t for everyone out there, although everyone can learn to build software with all the online courses available nowadays. As they say, there is always a shortage of good software developers in any country.
As every business today needs to have a website which might have complex functionality, the need for software engineers is increasing. If you can build software by yourself, you can get clients and sell software as a freelance developer which will pay you handsomely.
Need for software is in every industry, from private companies to government projects, if you have a reputable profile as a software developer, you can earn a lot while working from home.
26. Start Trading/ Stock Market
If you have had an interest in day trading, then it is something you can do from home as well. Day traders make money by buying stocks, commodities, currencies or other trade-able securities. You hold them for a short period of time – anywhere from a few minutes to a few hours – before selling them off again.
27. Become a Life Coach
Life coaches to aid their clients in improving their relationships, careers, and day-to-day lives. As a life coach, you will help your clients to clarify their goals, identify the obstacles holding them back, and then come up with strategies for overcoming each obstacle – helping them progress in life and career.
You need to build a presence to get you clients and then you can start coaching them through your website, phone calls, Skype, and social media
28. Become a Graphic Designer
Unlike illustrators, graphic designers aren’t only limited to creative designing. Any kind of visual concept created by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers for a business goes.
Graphic designers develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports using software – sometimes high-tech and sometimes as simple as Canva, Picsart, Photoshop.
29. Become a Makeup Artist or Beauty Therapist
Makeup Artistry is one of the best work from home jobs, especially for women restarting their careers after having kids. It allows you to have clients visit your home or you can visit theirs – whatever is comfortable for you. You can work with the daily crowd and also take on projects from time to time like in the arts, theatre, or for special events such as weddings and formals.
You can also use your expertise to teach people through social media or through selling courses.
SELL OR RENT POSSESSIONS
30. Rent Your Home on AirBnB or Homeaway
If you have an investment property, a second home, a vacation house, or even a spare room in your house, this is a great way to earn side income. You can list your house on modern renting apps like Airbnb and HomeAway. With growing culture amongst millennials of traveling all around the globe for vacation and new experiences, renting a place for small periods is getting more popular.
Airbnb can be viewed as the market standard for renting your house for short periods. You have to list your property by creating an account, describe your space and list amenities available, post photos of your space and list all the nearby attractions and amenities to stand out amongst the rest.
If you provide excellent service to your guests, your house will receive more appeal at a higher rate. Airbnb and HomeAway can be a great modern option if you don’t want to lease your house to a single tenant and want to use the house yourself occasionally.
31. Rent Your Wardrobe
If you are the type of person who buys a lot of clothes but rarely wears them more than once or you have some expensive garments which don’t fit you anymore, then renting these clothes to people who need it can help you earn some extra money.
A particular type of clothes like a tuxedo or the wedding gown are never worn for more than once a year, making them perfect for renting. Online platforms like Rent My Wardrobe, and Rent a Dress allow people to find clothes and ensure quality control.
32. Rent Your Car/Bike/Boat
If you have an extra car which sits in the garage until it’s time for the next maintenance then renting your vehicle can be a source for some extra income. You can earn up to $1000 every month by renting your car to a car-sharing marketplace Turo and Get Around.
Once you sign a contract with a car renting a place, any accidents or damage to your vehicle is taken care of by them. Several drivers don’t have a car of their own, companies like Uber handover rented cars to such drivers, making it a win-win situation for every party involved. If you buy a new car and still don’t want to part with your old one, renting can ensure your old car does not break down because of no usage of pilling bills for maintenance and car parking.
33. Sell Used Items on Craigslist or eBay
Everyone has a few items at home, which are difficult to part from, but all they do is take up more space. Those guitar lessons you were going to take, new roller-skates you bought but never used, we tend to forget these things exist in our house.
When you decide to clean up your home the next time, you can make an inventory of such things which are usable, but you are most likely not going to use them. Such items can be listed on sites like eBay and Craigslist, which can help you get some extra cash and free up some space for the new stuff you eventually sell.
SELL YOUR TIME
34. Freelancing/Work from Home Gigs
With the rise of start-ups, the demands of contract-based workers and freelancers have increased. Small businesses can’t afford to hire too many full-time employees so deploying their work to freelancers from time to time works best for them, and in turn, it works out for people who want to work from home.
Most tech jobs are offered to freelancers and contract workers like web development, programming, IT support, app designing, etc. There are even websites with lawyers to give you legal advice online. Every job and industry out there is finding its way online, so you are not limited in your choice of industries if you decide to work from home.
Third-party services give freelancers and employers a platform to find each other like Upwork, Freelancer, Fiverr, etc. You have to be careful with these sites though. Work on networking, that is the best way to get great work and not get scammed.
35. Get a Full-Time or Part-Time Remote Job
Many companies nowadays have the option of working remotely. Working remotely used to be a big no-no in the past, but companies today are encouraging it, as it brings expertise from all around the globe and lets people work at their own time and pace.
Working remotely opens up many options for people like traveling with work, working at their own time, and spending more time with loved ones. Although working remotely brings convenience for the employees, it also demands a lot of effort in teamwork and self-discipline.
Remote jobs are getting popular in all fields, from writing to development jobs. The one downside of being able to work remotely is most companies might need you to have good experience in your field of work before they can trust you to work remotely. A good place to start your hunt for a remote job would be FlexJobs.
36. Become a Virtual Assistant
No, you will not be replacing Siri or Alexa. In the context of a business, a virtual assistant is anyone who offers services to other business owners from afar in exchange for an agreed-upon fee. There are no set activities that a virtual assistant is supposed to fulfill, the job may include work in customer support, website design, graphic design and layout, editing and proofreading, transcription, content research and many more.
For most entrepreneurs, the higher the number of quality services you can provide the better it is. Becoming a successful virtual assistant includes finding the right clients and listing your services appropriately.
37. Customer Service Assistant
Customer service assistants are the face of a company – they are the link between the company and the customers. They are responsible for servicing customers and helping them with any questions or concerns they may have.
More often these days, customer service jobs are available online or phone-based – it makes more sense to all the parties involved. So, this provides a great option for stay at home mums or those looking to make money at home.
38. Online Sales Representative
Sales representatives sell products or services to potential customers for a company. They are responsible for knowledge regarding the products and offers that are provided and should be able to answer questions accurately.
Sales representatives are required to have strong communication abilities. Many sales jobs are over the phone and require persuasion – so communication and quick thinking is the key.
If you know more than one language then another great work from home opportunity is finding work as an online translator. With the world becoming more connected, you being bilingual is a boon.
Companies are looking to reach customers from all over the globe and this means speaking their language – connecting with the regional audience. You can translate anything from books to pamphlets to minutes of the meeting.
40. Social Media Manager
With social media on the boom, companies have realized the marketing potential so one of the new jobs that have come to the forefront is the task of managing businesses’ social media accounts. As the generation of tech-savvy millennials and beyond is growing, it only makes sense for businesses to tap into it.
This part-time or full-time work-from-home opportunity is great if you already possess digital skills. Companies look for people who know how to write captivating content for their Facebook and Instagram posts, run ads on these platforms, and generate leads – you get to be paid for working with social media.
41. Become an Editor/ Proofreader
If you have earned the title of ‘Grammar Nazi’ from your friends and have an eye for finding errors in texts, then this is the perfect job for you. You can freelance or work on a contract basis. You can work as an editor or proofreader for authors, publishers, and even companies by checking their articles for errors and inaccuracies.
42. Advertising/Affiliate Marketing/Build an Affiliate Site
If you have a substantial online following and a website, then affiliate marketing is one of the best ways to make money online. You can optimize your website so that you attract the right type of traffic on your site.
Affiliate marketing is when you promote specific products on your website and earn commissions when your online followers buy those products through these referrals. If you have a blog website, then you can add a few affiliate links whenever it fits, so that your readers can buy products through it. A few popular websites which have an affiliate program are Amazon, ShareASale, eBay partners, and Shopify.
43. Start Video Blogging/Vlogging
YouTube is the default website for doing this. Like blogging, you can share anything and everything you like. It is the biggest video streaming site, and there is a place for every niche.
Think of a niche and you will find tons of videos on it already. In the beginning, you do not even have to invest a lot, just your smartphone is enough. With YouTube’s recent criteria it is not that easy to monetize, but once you pass that hurdle it is worth it.
The YouTube money might not be big but it opens up other opportunities. You get sponsorships, free products, affiliate links, etc. If you grow in popularity, you can expand your vision in the form of business related to that field, and also sell merch.
44. Start Your Own Blog
Everyone has a story to tell, all you need is the skill of storytelling. If you have something to share, a skill to share, or your creations to showcase, blogging is perfect for you.
With reading being introduced more and more as a hobby in people’s lives, content is consumed really fast, so people are always on the lookout for fresh new content. The more relatable your content is, the more it will resonate with the mass, and the faster you will grow.
Once you achieve significant growth, your blog starts making money. There are many ways you can make money through your blog, such as through Google AdSense, affiliate links, sponsored posts, product endorsement deals, etc. You can also use your blog to drive traffic towards a business you start. Suppose you start selling merch, your already successful blog is a great publicity tool you have.
A micro job is usually a temporary and task-based job you can get through the Internet, where your income varies depending on the job and you might have to pay a small fee to the micro-jobs websites.
45. Data Entry Jobs
Data entry job involves a lot of repeated manual data entry into a computer system through some documents. The position requires little skill but a lot of patience and accuracy. It might need you to be comfortable with Excel and have a good typing speed with accuracy.
The job mainly includes entering customer and account data by inputting text based and numerical information from source documents within time limits. Since almost every company has a database, data entry jobs are in abundance, but they might not pay you a lot.
46. Take Online Surveys
One of the easy ways to make money is to answer surveys and get paid for it, it obviously doesn’t pay enough to quit your job, but it sure is something. You can have a good side income by just answering surveys online.
You not only earn cash, but you also get rewarded with free products, gift vouchers, discount coupons, new deals, or prize drawings, etc through these websites. You don’t need any particular skill to do this, you can do this when you are bored and earn money from your boredom as well.
47. Flip Websites for Profit
Websites have become an integral part of businesses. They are not limited to information sharing, blogging, business promotion, or e-commerce now. It also has become the face of businesses and helps get sales leads. It has become a requirement now that every business irrespective of its size has to have a website.
The practice of buying and selling websites is called website flipping. Through website flipping, the most valuable sites can be sold for thousands or millions of dollars based on which company or who bid the highest. Flippa and Trademysite are popular platforms for buying and selling of websites and domains. If you are new to buying and selling websites, a company like BlackBook Investments can certainly help you.
48. Buy and Sell Domain Names
This is different from buying and selling websites as a domain name is the address of a website that people type in the web browser. Buying and selling domain names can be a great work from home business online.
If you can purchase domain names which are business names, geographic names, generic names, or some popular names and references for cheap from reputable domain registrars like Godaddy or Namecheap, then you can sell them quickly as it is more likely to be needed by an organization.
For example, if you bought a domain called example.com, and someone now wants to buy this name, then they have to buy it from you as you now own the rights to the name. You can buy and sell domains from sites like Sedo and Flippa.
49. Become a Website (User) Tester
Companies pay people to test all the aspects of their websites and this is called User Testing. One average it doesn’t even take 15 minutes to check a website. You have to walk through the website while it is being recorded, you have to use all the functions, check how the user interface is, and then, in the end, you answer questions.
Your answers help the company determine if their website is ready to be launched or are there changes you can make. Some websites tell you to speak as you check the website so that they understand the end user’s thought process, in that case, you will need a mic.
Even though becoming a website tester might sound like a tech job, it can be done even if you have no computer background. It is essential for a company to have a user-friendly website. Although the developers who develop a website might be very good at tech, they often do not think from the shoes of the average user. Usability testing is the process of testing the user experience of a website by letting an average user use the website and find flaws. You can become a website tester by applying to sites like UserTesting and TryMyUI.
50. Enter Online Contests
Online contests are an excellent way for companies to promote their campaigns and products as it creates a large amount of user-generated data, and as a reward, these companies can have giveaways or cash prize for the winner. You can find online contests all over a company’s social media with details about how to enter the contest and what is in it for you.
The contest can be something silly like send a photo of your messy table, and the one with the messiest desk is the winner, or it can be a skill-based contest. You can follow companies that encourage such contests on social media or find sites like ContestGirl and Giveaway Frenzy.
51. Become a Transcriptionist
It is not the most common job title, but a transcriptionist can be a legitimate remote work opportunity for someone who possesses lighting fast fingers and a knack for being a good listener.
The job of a transcriptionist involves converting spoken words to written text. For example, it would require you to transcribe what the audio was for a recorded meeting into written minutes for the company. Whilst a great work from home opportunity, it can often be difficult to keep up with the pace and jargon of some of the specialty fields most of the opportunities come from. You can take up easy jobs like subtitles for YouTube videos or complicated things that involve specialty fields.
There are a lot more things that can be done from home. With the advent of the Internet, the world is your oyster. You can take any skill you have, and spin it into a lucrative business with a touch of creativity and a lot of hard work. Research and be persistent, everyone has the same tools, what we do with it matters!
How to Use User-Generated Content
For a business to remain relevant on the internet, especially if you are a small business, it must constantly create content. And, just any content won’t do. The content you create must resonate with the followers and engage them thoroughly.
This can be pretty tough to pull off consistently all by yourself. I speak from experience. No matter how good you are with content, no matter how much knowledge you possess about your niche, and no matter how driven you are – constantly coming up with ideas can be draining. Being consistent requires discipline along with creativity, and sometimes, creativity just wants to stay stagnant.
However, you can solve this problem by using social media followers to create content for you. Social media is full of precious information for businesses. It has become easy to directly connect with the customers and use data to make data-driven decisions. Let’s use what is available and look at eight simple ways how we can use the help of users to generate relevant content.
An easy way to make users create content for you is by using hashtags. For this, you need to first create a branded hashtag that gives off a strong vibe about your business.
So, for a gaming company, hashtags like #LetsPlay, #PickUpTheGamepad, or something similar will make sense. Plus, if you can ensure that the hashtag is related to some kind of cause, then all the better.
For example, a new government regulation might result in restricting the gaming industry. So, creating hashtags revolving around this topic will give you a better chance at attracting users and ensuring that lots of quality content is created.
Text content alone will not help you widen your reach on social media. You will need images, as well. And these, too, can be sourced from your followers. Ask them to send in photos of them using your product or service.
You can then select a few that look good and have a chance of being shared the most on social media to feature on your profile page. Ideally, photos should depict them enjoying or benefiting from the product.
So, if you provide online gaming service, then photos showing people smiling while gaming is far more preferable than people just holding a gamepad in their hands and taking a selfie.
When you post content on your social media profile, you will most likely generate a massive amount of comments from followers. And while most of these comments will often be one-liners with no substantial content, there will be a few comments that can be deeply impactful or thought-provoking.
So, when you see such comments, take a screenshot and post it on your social media page. You can also contact the user and ask them whether they wish to be tagged.
For example, you may post an article on how best to use your brand of nail polish. And among the many comments, the post will attract, you might come across one user who has narrated a story about how using the nail polish has helped her feel more attractive. These are the type of comments that you should screenshot and share.
You can also conduct a poll and use it to create excellent content. The best way to implement this is to conduct a poll wherein the participants are asked about your product or brand, and the results of which can be turned into an infographic.
For example, if you sell internet security software, then the poll can focus on questions like how many people feel that their computer has become safer after installing the software; how many think that your security software is better than the rivals; how many feel that the pricing is okay, and so on.
Once the poll ends, you can tabulate the results and get a good graphic designer to convert the statistics into an attractive infographic that has the potential to go viral.
Asking your followers some questions about the product or service is also a good way to create user-generated content. The question must focus on evoking a response that highlights how good your offering is.
So, a question like ‘How much weight have you lost by using our product’ should be used as compared to ‘Do you think diet is essential for weight-loss?’
The former will mostly evoke an answer that will reflect the quality of your product while the latter will only lead to a more generalized answer. You can then select the best answers and post them on your profile.
If your business is conducting an event that has the potential to attract the attention of the general public, then that, too, is an opportunity to generate user-created content. You can spread the news that a special event is being conducted, and invite people to attend.
When they do come to the place, encourage them to share their experience of it online. They may publish a text post about how the event was or may even live stream their experience on Facebook. Whatever way they choose, it will benefit you by getting your business more exposure.
Another excellent way to generate top-notch content is by inviting testimonials from users. Just ask customers to provide their experience with your product or service detailing how using it has changed their life for the better.
So, if your business manufactures shampoo, you can ask followers to send in their experience of how the shampoo helped them get rid of dandruff and made their hair lustrous and healthy.
The best thing about this is that you will easily get so many responses since many people will jump at the opportunity to see their story featured by a business.
Maybe you don’t have sufficient social media clout to create user-generated content successfully. So, what do you do? The best alternative for you is to use influencer marketing
Contact an influencer in your niche and use them as a tool to create content from the public. As a starting point, you can ask the influencer to use the hashtags discussed above so that your brand name gets sufficient exposure. You can then move on to using the influencer for collecting testimonials, conducting polls, asking questions, and so on.
However, do make sure that the influencer you associate with has a good reputation so that your business will be seen in a more positive light by the people.
Building a brand presence on social media can be a great deal because it has the potential to make more sales than direct marketing. Social media helps you make customers feel a connection and trust your business. They are more likely to convert into actual customers when they see how others have benefited and how well you understand your customers and care for them.
Use a combination of all the ways that I have talked about. Reaching people and then showing them how helpful your product or service can be to them has never been this easy. If you play your cards right, you might not even have to spend much on elaborate marketing.
Tools to Find and Work With Influencers to Market Your Business
For any business to grow, marketing its products and services to the right audience is necessary. One marketing channel that many businesses seem to avoid due to ignorance is influencer marketing.
“Influencer marketing is the modern word of mouth & is eating the lunch of traditional digital media in many ways.”
In simple words, with influencer marketing, you will be using popular people with a large following on social media and blogosphere to promote your product. The outcome can be tremendously positive. Today I will help you explore how you can find influencers in your business niche and how to negotiate with them.
“Influence marketing is an art and science. The art is the crafting and creating of content that adds value to people’s lives, personally or for their business. The science is the tactics and tools of building tribes and followers on the big social networks”
The first step for using influencer marketing is finding the top influencers in your business niche. For this, you can use any of the following tools –
This is a freemium application in that you can use certain features for free but will have to pay to use its full set of features. Even with its free mode, Buzzsumo is extremely useful for marketers to identify and categorize influencers into various types, like bloggers, reviewers, trainers, beauty experts, and so on.
This will later allow you to use them appropriately for business promotion activities. In addition, Buzzzsumo is also a great tool to know what types of content is trending for a particular day or week.
If you wish to focus largely on twitter influencers, then Tweetdeck is the perfect tool for the job. While you can certainly use this tool to identify influencers that have a large number of followers, its true usefulness lies in the fact that you can also see how many Twitter lists these influencers are on.
This will allow you to accurately gauge the popularity and impact of the influencer enabling you to avoid those who have the least impact and hire influencers with the biggest reach.
This is another great tool that will help you judge the quality of an influencer. The tool will use various metrics like replies, follows, mentions, etc. of the influencer to see how impactful they are. Finally, Kred will provide a rating based on the criteria that will make it much easier for you to find top quality influencers. If you are just starting out with influencer marketing, then Kred is the tool for you.
If you do not wish to waste time on research and finding influencers, then you should try the influencer marketing software – Group High. They maintain a centralized data of some of the biggest influencers on the internet. Plus, the influencers are categorized based on different niches like sports, travel, beauty, tech, and so on. This will make influencer marketing an extremely simple process.
Working With Influencers
Once you have found the important influencers in your niche, you can start approaching and negotiating with them. For this, the following tips will be useful:
The first option is to ask the influencer to review your offering. You can allow them to use the product or service for a few days and ask them to post their honest reviews about it on their social media page. Customers always conduct in-depth research about a product they are interested in.
“95% of people trust recommendations from others over branded content, even if they don’t know them personally.”
As such, if they come across a review from an influencer they are following, then an extremely positive review may push them to choose your product. Now, it is also possible that the reviewer may not like your product. As such, you can ask them not to post a bad review but do not ask them to post a false review. It is unethical and will eventually turn against you.
If you don’t want influencers to review your product, you can negotiate with them to publish a sponsored post. Though a sponsored post might seem like a review, there is a big difference. In a review, the influencer is free to say negative things about your product. But, in a sponsored post, you will be paying them to publish a post about your brand.
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
This will ensure that there is nothing excessively negative published about your product or service. However, you have to understand that some bloggers will likely state in the post that it is a ‘sponsored post’ if they are a strict follower of the FTC guidelines. But, do not let it stop you because the exposure gained through a post by an influencer marketer is well worth the money spent.
Another way to use an influencer is through giveaways. This can be a great strategy since a giveaway allows the influencer to hold a contest for their followers with your product or service as the prize. As a result, they are very likely to agree to such arrangements.
Plus, they will also be neutral when talking about the giveaway and only mention its benefits. So, as far as you are concerned, a giveaway is the perfect tactic to get a positive mention of your product from an influencer to their numerous followers. This is essentially a win-win for both parties.
Make sure to work with the influencer to come up with a great contest for the giveaway. It should be exciting for all participants. And remember, the objective of the giveaway is to ensure that many people participate in it. So, don’t complicate the contest. Keep it simple and you are guaranteed to see a fantastic response and exposure.
Many influencers will be contributors to big media outlets that will have a reach to millions of readers. And this is an opportunity you must fully explore. In addition to posting favorable posts on social media and personal blogs, you can ask the influencers whether they are willing to publish a post about your product or service on the website in which they are a contributor. Or you can ask them to let you write a guest post on their blog.
Now, do not have any expectations of how much exposure you will receive in such posts. After all, they are publishing to a third party website and will usually have to contribute a useful piece of content. The best they can possibly do is mention your product or service briefly. But, considering the exposure the article will provide your brand, this is a good marketing strategy that you must definitely try out.
In today’s times, social media is a life-changing tool for small businesses. The plethora of platforms available at our disposal to use – to benefit us and our businesses in ways that didn’t seem possible before – offers a huge opportunity to engage with a community of prospects at a fraction of the cost.
“Influencer marketing is something to pay attention to. We’re used to influencers being people like the Kardashians, but we all have our Kardashians at our events. These people are called micro-influencers and they can have a large impact when used strategically.”
Influencer marketing lets you tap in on a community of people who can be potential customers. The right influencer can allow you to gain many prospects. It is important to learn what works for the current times, and influencer marketing doesn’t seem to be going away anytime soon so you might as well use the opportunity to the fullest.
Ways to Improve Marketing Results Using Data from Social Channels
Marketing is aimed at making a product or service look as desirable as possible so that people feel a need to buy and use it. While there are many tactics that can be used to boost marketing and increase sales, ‘social proof’ is one of the most underused tactics by many marketers.
And honestly, this is quite unfortunate since social proof can be used to create a huge positive impact on how the public perceives your product and service. Here are some simple methods of using social proof to improve the results of your marketing campaign.
One of the easiest ways to use social proof in marketing is to use statistics that display the standing of your business, product, or service.
For example, if you manufacture baby talcum powder, find out how many people buy them, its market share, how many people prefer it over other brands, and so on. You can then publish such statistics which will act as social proof that the product or service you offer is indeed of high-quality and in good demand.
When people see statistics like “2 in 3 mothers use our talcum powder for their kids” or “60% of first-time buyers prefer to buy our brand for the next time,” they tend to have a positive impression about the business. This makes the customers feel more comfortable because it sways them to think that they are making an informed decision.
Another simple tactic you can use to boost sales through social proof is by publishing testimonials. A testimonial is simply a statement from the users of your product or service on how they benefited from it, how the product or service produced much better results compared to those of other similar brands, and so on.
The effect such testimonials have on people is tremendous. People generally end up developing a favorable view of something that is viewed positively by numerous other people. And this will make them try out that specific product or service. This is also why influencers are becoming far more valuable to marketing.
Visual proof is one of the most potent tactics out there. Visuals can be such a strong social proof that the audience may even go out and buy the product being promoted solely on the basis of these pictures and videos.
For example, imagine that you conduct a weight loss workshop that guarantees a person will lose almost 20 kilos in just about 3 months. Now, you can publish a detailed text on how the regimen works, what results to expect, etc., but they will have far less impact than a few pictures that show the participants of the program before and after joining it. When the audience sees the visuals of people having lost belly fat, it will act as a strong reconfirmation in their minds that the program is worthy of their investment.
Visual cues are easier for people to remember and act upon. It makes sense to make the launch or advert of your product as visually appealing as possible so that people actually take time out to look at it.
There are also companies that use expert opinions in order to boost sales. This is also the use of social proof, which in this case are the opinions of a few respectable intellectuals from a particular field.
A business that sells anti-virus software can use the expert opinion of tech experts and professionals from the field of safety and security. Positive reviews about your software will let the audience know that what you offer is a completely secure anti-virus software that has been approved for purchase by some of the best people in the industry. This will obviously boost the sales figures for your product.
While expert opinions are good social proof, a much stronger source of social proof is consumer reviews. Expert opinions are about people who just test your product for a few days and state their observations. In contrast, consumer reviews are created by people who have already bought your product because of their interest it, used it and then stating their observations about it.
People generally tend to trust consumer reviews a lot more than expert opinions. This is mostly because of the understanding that such reviews are written by people who are just like them.
So, ensure that you get as many positive reviews about your product or service and publish them on websites and social media to show potential customers that you have a strong existing consumer base.
Yet another form of social proof is a survey. You can conduct surveys on subjects relating to your product or service and publish the positive results online.
For example, if you manufacture shampoo that guarantees to reduce hair fall and strengthening the strands of hair, you can set up an online poll on social media asking your followers as to how many of them experienced an improvement in their hair quality after using the product for three weeks.
Once the survey is finished and the results come out positive, you can publish it and let them know that a good majority of users have benefitted immensely from the hair shampoo.
The positive results from the live survey will surely influence the people who have not used your product to at least consider buying and trying it out.
In the social media space, there are people who are known as ‘influencers.’ These are basically people who have a large following and are therefore in a position to influence how their followers feel about something.
You can use such influencer marketing tactics to create a positive image of your business by enticing the influencers to post a few lines that say good things about you and your products. Using multiple influencers in multiple time periods is the best way to ensure that a constant stream of social proof about your product keeps appearing in social media.
Keep in mind, the influencers you choose to represent your product must have a strong base of followers that come within your ideal target consumer group.
This is one of the most expensive social proof tactics on the list. But this can also be the most impactful.
Big businesses always use celebrities to promote products and services. The status and positive image of the celebrity makes the product look trustworthy in the eyes of the audience. Your business can try out the simple tactic by hiring a popular celebrity if you can afford one.
Although, the influencer market is getting so big in the current space that you won’t be missing out on much if you can’t afford celebrity endorsement.
Social media has given businesses a valuable tool to understand their customer base and to tap into their target audience market. Approaching potential customers was never easier. To quote myself from when I wrote an article about making the most of social channels –
We have so many amazing channels available to us to reach out to the customers and making the best use of these channels to cultivate a loyal customer base directly correlates to the success of the business moving forward.
Understanding your customer base and attracting the right customer base is important to start a business and keep it running. Social media provides valuable feedback from real users and also helps you lead your target audience back to your products. It helps your business make a one-on-one connection that has a huge impact on the overall standing a brand has in the market.
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