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5 Essential Ways to Thrive in a Fast-Changing World

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5 Essential Ways to Thrive in a Fast-Changing World

Someone once said that change is the only permanent thing in the world. And in some ways, it just goes on to show the power of change including how destructive or constructive it can be in our lives.

A person who has equipped themselves to deal with change will always be able to survive in all conditions, while those who retreat back to their safe spaces will only be thrown aside by the rapid changes. Today, I will talk about a few essential ways that can help you thrive in a fast-changing world.

1. Keep Learning

5 Essential Ways to Thrive in a Fast-Changing World

If there is one thing that can help you survive the numerous changes in the world, it is the ability to gather and use knowledge. In fact, those who keep learning about new subjects all through their lives will be far more likely to adjust to any changing circumstance than those who never learn anything new. The latter, remaining shut from new knowledge, will never be able to survive in a dynamic environment and will be pushed out of the mainstream competition.

If you remain constantly updated with new knowledge, you will be able to spot opportunities in the changes and will know how best to utilize them. This will endow you with qualities of adaptability and you will easily be able to survive in any condition.

2. Be Creative

5 Essential Ways to Thrive in a Fast-Changing World

Another characteristic of people who are able to thrive in a rapidly changing world are people with a creative mindset. Such people are always ready to try out new things, no matter how outlandish they might sound initially. And through their sheer creative force, most of them are able to overcome almost frightening changes, and even end up being masters at tackling them.

3. Networking and Socializing

5 Essential Ways to Thrive in a Fast-Changing World

A huge aspect of personal and professional success is networking. This is a skill that will help you gain friends and other contacts who can turn out to be quite helpful under stressful conditions. And for someone looking to find ways to survive the fast-changing world, networking and socializing is easily one of the biggest skills you must focus on developing.

Imagine that a sudden change in government policy has cost your business huge losses to the point that you are nearly bankrupt. Now, if you have been maintaining excellent relations with your suppliers, you can request them to continue providing you with credit purchases for a few months so that your sales recover and you can arrange for the money to pay the suppliers. 

If you have been honoring their payments on time until now and have socialized with them to the extent that they consider you as ‘one of theirs’, then they will extend your credit, thereby helping your business stay afloat even after facing some extremely negative market conditions.

4. Psychological Adaptability

5 Essential Ways to Thrive in a Fast-Changing World

Some of the developments that take place in the world can be so radical that if you are not psychologically prepared for that shift, you will essentially be left behind by the change. One example of such large-scale social change over the past decades has been the women’s equality movement. For centuries, women were not allowed to work, earn money, or live a life with the same freedom as men. And as a result, traditional gender roles made men see women simply as someone restricted to taking care of the home alone.

But since the 1960s, the women’s suffrage movement ensured that women gained equal access to work and life choices. This essentially meant that women started choosing their life partners based on love instead of financial support. And men, who adjusted to this change and broke out of their stereotypical notions of women-only serving as their wives, were able to see their female counterparts as equals thereby finding long-lasting marriage partners.

However, the men who still held onto gender stereotypes and couldn’t psychologically adapt to the new social condition where women enjoyed equal rights as them, were largely neglected as marriage partners by women and had to live solitary lives. This is why having a flexible attitude to life is essential. Only then will you be able to adapt your basic psychological conditioning in favor of new changes thereby live a healthy and fruitful life.

5. Community Support

5 Essential Ways to Thrive in a Fast-Changing World

Finally, as far as an individual is concerned, it is recommended that you find a community support group that can act as a pillar of strength and support in situations where you may find yourself unable to cope with any big change in your life. Being alone in such circumstances can not only lead you to depression but is also dangerous. 

If you have an understanding community who will hear out your concerns and advise you on how to deal with your life problems, you will be in a better position to overcome the negative effects of a change and, in fact, thrive in such conditions. 

Final Thoughts

Adaptability and flexibility are really important to embrace changes. If you refuse to change your ways while everything and everyone around you is changing, then being left behind is inevitable. A rigid mindset will not take you far, but a flexible mindset will.

Learn to be open to trying new things and new methods to figure out what is beneficial according to the current market and also the future. Don’t be afraid of changes, see them as another stepping stone for achieving what you have set out to achieve. 

Success

Post-COVID: Transformation of work Culture

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online meetings

The environment and situation around us promote us to adapt to change. The epidemic COVID 19 has not just changed the structure of a workplace but also changed the idea of communication between individuals. Technology has become the survival kit for many organizations as they move their offices online. Applications and communication websites such as zoom, slack, Trello have become the organization’s best friends. With the fast-growing online base, the future of companies post-COVID 19, is something that needs to be considered or discussed. Work from home scenario was first seen to be frustrating but now people seem to have become accustomed to it. Hence when they do make the shift from a virtual office to a real-time office, it is sure to transform the meaning of work culture.

Working from the comfort of your bed to a flexible job timing, you log into your meeting this work from home has become the new normal. Companies have been changing the way they function, and it has been a chaotic few months for everyone due to the corona pandemic. This has made virtual offices a reality. Trying to function at times like this has been difficult, the change has been both positive and negative, while also requiring improvements. But, going back to office spaces and resuming work, would include massive changes and adjustment from both parties. Businesses would try to survive with the conditions, while the employees would be trying to adjust to the void that COVID left behind. Going back to work would be defined differently. The definition would include people coming in and out at their preferred timings, as well as for deciding how much time they want to work in proximity with people. This means that people would come into office spaces, but with their own weekly schedule and pace. Therefore a great cultural change would take place for many industries and setups. Working form home includes the dress code of wearing pajamas and thinking of comfort, which would affect the concept of dress codes in office spaces. The idea of comfort would change the dressing culture of organizations. 

The culture of meetings and communication would have a different understanding among the organizations. Working with virtual mode to communicate for so many months meant adapting to it, and has become the most efficient way. The technology in real-time offices would just be a means of connection, and not requiring everyone to be in the same room. Not just this but the idea of meetings all together might be re-evaluated. Commuting ideas or messages would turn into email threads or chat rooms. Presentations could be shared online and interaction between people would remain in these mediums. Meetings defined this way would lead to co-working spaces being promoted by companies for their employees. Hence, the idea of buildings as an office space would change as the organizations would pay for their employees to use such spaces and would cut down on real estate for organizations. This would be different for different sectors of work, but nonetheless the culture of working in an office building would change. 

With business comes, traveling and the idea of the same would truly change. People would be more hesitant to take up traveling, and if they do they would be more careful and take precautions. Paranoia might seep in and travel to other countries would be avoided as much as possible. Further companies might even evolve traveling, by making it online. Organizations would convert meetings in other countries online and it would seem more efficient in terms of cost as well. Post pandemic companies are going to be in a crunch in terms of finance, their idea would be to survive. The ones who adapt to change and shift with time are the ones who survive, but to survive they would try to cut the extra expenses. Survival kit would also incorporate the sacking of employees. Many companies have already started to fire employees due to the sudden downfall of the economy. Various sectors are trying to survive and keep afloat, and making difficult decisions. 

Final Thoughts

Safety being a huge concern during COVID would still remain post-pandemic as well. Individuals are going to be more aware of their surroundings, and their health would be their priorities. So, when they do meet their colleagues, greetings would be different. People would be careful and social distancing would now become a part of their normal behavior. Companies too are going to take more precautions with their employees’ health. Routine check-ups would be very common, and temperatures would be checked when employees enter the buildings. When individuals open the door to enter their office they would not just be greeted by the view of their cubicles. They would also spot sanitizers placed everywhere, and trying to guess who is under the mask. Health care rules would be altered, an employee feeling under the weather would be asked to work from home. The time of the employees is monetized and hence it wouldn’t matter where they work as long as they do the required days work. Work culture would be under construction Post-COVID and only time can tell what the new look truly holds for everyone.

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Entrepreneurs

Tools to Find and Work With Influencers to Market Your Business

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Tools to Find and Work With Influencers to Market Your Business

For any business to grow, marketing its products and services to the right audience is necessary. One marketing channel that many businesses seem to avoid due to ignorance is influencer marketing

“Influencer marketing is the modern word of mouth & is eating the lunch of traditional digital media in many ways.”

-Kinser

In simple words, with influencer marketing, you will be using popular people with a large following on social media and blogosphere to promote your product. The outcome can be tremendously positive. Today I will help you explore how you can find influencers in your business niche and how to negotiate with them.

Finding Influencers

“Influence marketing is an art and science. The art is the crafting and creating of content that adds value to people’s lives, personally or for their business. The science is the tactics and tools of building tribes and followers on the big social networks”

-Jeff Bullas

The first step for using influencer marketing is finding the top influencers in your business niche. For this, you can use any of the following tools –

Buzzsumo

This is a freemium application in that you can use certain features for free but will have to pay to use its full set of features. Even with its free mode, Buzzsumo is extremely useful for marketers to identify and categorize influencers into various types, like bloggers, reviewers, trainers, beauty experts, and so on.

This will later allow you to use them appropriately for business promotion activities. In addition, Buzzzsumo is also a great tool to know what types of content is trending for a particular day or week.  

Tweetdeck

If you wish to focus largely on twitter influencers, then Tweetdeck is the perfect tool for the job. While you can certainly use this tool to identify influencers that have a large number of followers, its true usefulness lies in the fact that you can also see how many Twitter lists these influencers are on. 

This will allow you to accurately gauge the popularity and impact of the influencer enabling you to avoid those who have the least impact and hire influencers with the biggest reach.

Kred

This is another great tool that will help you judge the quality of an influencer. The tool will use various metrics like replies, follows, mentions, etc. of the influencer to see how impactful they are. Finally, Kred will provide a rating based on the criteria that will make it much easier for you to find top quality influencers. If you are just starting out with influencer marketing, then Kred is the tool for you.

Group High

If you do not wish to waste time on research and finding influencers, then you should try the influencer marketing software – Group High. They maintain a centralized data of some of the biggest influencers on the internet.  Plus, the influencers are categorized based on different niches like sports, travel, beauty, tech, and so on. This will make influencer marketing an extremely simple process.

Working With Influencers

Once you have found the important influencers in your niche, you can start approaching and negotiating with them. For this, the following tips will be useful:

Reviews

Tools to Find and Work With Influencers to Market Your Business

The first option is to ask the influencer to review your offering. You can allow them to use the product or service for a few days and ask them to post their honest reviews about it on their social media page. Customers always conduct in-depth research about a product they are interested in.

“95% of people trust recommendations from others over branded content, even if they don’t know them personally.”

-Josh Hager

As such, if they come across a review from an influencer they are following, then an extremely positive review may push them to choose your product. Now, it is also possible that the reviewer may not like your product. As such, you can ask them not to post a bad review but do not ask them to post a false review. It is unethical and will eventually turn against you.

Sponsored Post

If you don’t want influencers to review your product, you can negotiate with them to publish a sponsored post. Though a sponsored post might seem like a review, there is a big difference. In a review, the influencer is free to say negative things about your product. But, in a sponsored post, you will be paying them to publish a post about your brand.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

-Mark Zuckerberg

This will ensure that there is nothing excessively negative published about your product or service. However, you have to understand that some bloggers will likely state in the post that it is a ‘sponsored post’ if they are a strict follower of the FTC guidelines. But, do not let it stop you because the exposure gained through a post by an influencer marketer is well worth the money spent.

Giveaway

Tools to Find and Work With Influencers to Market Your Business

Another way to use an influencer is through giveaways. This can be a great strategy since a giveaway allows the influencer to hold a contest for their followers with your product or service as the prize. As a result, they are very likely to agree to such arrangements.

Plus, they will also be neutral when talking about the giveaway and only mention its benefits. So, as far as you are concerned, a giveaway is the perfect tactic to get a positive mention of your product from an influencer to their numerous followers. This is essentially a win-win for both parties.

Make sure to work with the influencer to come up with a great contest for the giveaway. It should be exciting for all participants. And remember, the objective of the giveaway is to ensure that many people participate in it. So, don’t complicate the contest. Keep it simple and you are guaranteed to see a fantastic response and exposure.

Guest Posts

Many influencers will be contributors to big media outlets that will have a reach to millions of readers. And this is an opportunity you must fully explore. In addition to posting favorable posts on social media and personal blogs, you can ask the influencers whether they are willing to publish a post about your product or service on the website in which they are a contributor. Or you can ask them to let you write a guest post on their blog.

Now, do not have any expectations of how much exposure you will receive in such posts. After all, they are publishing to a third party website and will usually have to contribute a useful piece of content. The best they can possibly do is mention your product or service briefly. But, considering the exposure the article will provide your brand, this is a good marketing strategy that you must definitely try out.

Final Thoughts

In today’s times, social media is a life-changing tool for small businesses. The plethora of platforms available at our disposal to use – to benefit us and our businesses in ways that didn’t seem possible before – offers a huge opportunity to engage with a community of prospects at a fraction of the cost. 

“Influencer marketing is something to pay attention to. We’re used to influencers being people like the Kardashians, but we all have our Kardashians at our events. These people are called micro-influencers and they can have a large impact when used strategically.”

-Alex Plaxen

Influencer marketing lets you tap in on a community of people who can be potential customers. The right influencer can allow you to gain many prospects. It is important to learn what works for the current times, and influencer marketing doesn’t seem to be going away anytime soon so you might as well use the opportunity to the fullest.

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Entrepreneurs

Ways to Improve Marketing Results Using Data from Social Channels

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Ways to Improve Marketing Results Using Data from Social Channels

Marketing is aimed at making a product or service look as desirable as possible so that people feel a need to buy and use it. While there are many tactics that can be used to boost marketing and increase sales, ‘social proof’ is one of the most underused tactics by many marketers. 

And honestly, this is quite unfortunate since social proof can be used to create a huge positive impact on how the public perceives your product and service. Here are some simple methods of using social proof to improve the results of your marketing campaign.

Use Statistics

One of the easiest ways to use social proof in marketing is to use statistics that display the standing of your business, product, or service. 

Ways to Improve Marketing Results Using Data from Social Channels

For example, if you manufacture baby talcum powder, find out how many people buy them, its market share, how many people prefer it over other brands, and so on. You can then publish such statistics which will act as social proof that the product or service you offer is indeed of high-quality and in good demand. 

When people see statistics like “2 in 3 mothers use our talcum powder for their kids” or “60% of first-time buyers prefer to buy our brand for the next time,” they tend to have a positive impression about the business. This makes the customers feel more comfortable because it sways them to think that they are making an informed decision.

Testimonials

Another simple tactic you can use to boost sales through social proof is by publishing testimonials. A testimonial is simply a statement from the users of your product or service on how they benefited from it, how the product or service produced much better results compared to those of other similar brands, and so on. 

The effect such testimonials have on people is tremendous. People generally end up developing a favorable view of something that is viewed positively by numerous other people. And this will make them try out that specific product or service. This is also why influencers are becoming far more valuable to marketing.

Visual Proof

Visual proof is one of the most potent tactics out there. Visuals can be such a strong social proof that the audience may even go out and buy the product being promoted solely on the basis of these pictures and videos. 

Ways to Improve Marketing Results Using Data from Social Channels

For example, imagine that you conduct a weight loss workshop that guarantees a person will lose almost 20 kilos in just about 3 months. Now, you can publish a detailed text on how the regimen works, what results to expect, etc., but they will have far less impact than a few pictures that show the participants of the program before and after joining it. When the audience sees the visuals of people having lost belly fat, it will act as a strong reconfirmation in their minds that the program is worthy of their investment.

Visual cues are easier for people to remember and act upon. It makes sense to make the launch or advert of your product as visually appealing as possible so that people actually take time out to look at it.

Expert Opinions

There are also companies that use expert opinions in order to boost sales. This is also the use of social proof, which in this case are the opinions of a few respectable intellectuals from a particular field. 

A business that sells anti-virus software can use the expert opinion of tech experts and professionals from the field of safety and security. Positive reviews about your software will let the audience know that what you offer is a completely secure anti-virus software that has been approved for purchase by some of the best people in the industry. This will obviously boost the sales figures for your product.  

Consumer Reviews

Ways to Improve Marketing Results Using Data from Social Channels

While expert opinions are good social proof, a much stronger source of social proof is consumer reviews. Expert opinions are about people who just test your product for a few days and state their observations. In contrast, consumer reviews are created by people who have already bought your product because of their interest it, used it and then stating their observations about it. 

People generally tend to trust consumer reviews a lot more than expert opinions. This is mostly because of the understanding that such reviews are written by people who are just like them. 

So, ensure that you get as many positive reviews about your product or service and publish them on websites and social media to show potential customers that you have a strong existing consumer base.

Surveys

Yet another form of social proof is a survey. You can conduct surveys on subjects relating to your product or service and publish the positive results online. 

For example, if you manufacture shampoo that guarantees to reduce hair fall and strengthening the strands of hair, you can set up an online poll on social media asking your followers as to how many of them experienced an improvement in their hair quality after using the product for three weeks. 

Once the survey is finished and the results come out positive, you can publish it and let them know that a good majority of users have benefitted immensely from the hair shampoo. 

The positive results from the live survey will surely influence the people who have not used your product to at least consider buying and trying it out.  

Influencer Marketing

In the social media space, there are people who are known as ‘influencers.’ These are basically people who have a large following and are therefore in a position to influence how their followers feel about something. 

Ways to Improve Marketing Results Using Data from Social Channels

You can use such influencer marketing tactics to create a positive image of your business by enticing the influencers to post a few lines that say good things about you and your products. Using multiple influencers in multiple time periods is the best way to ensure that a constant stream of social proof about your product keeps appearing in social media. 

Keep in mind, the influencers you choose to represent your product must have a strong base of followers that come within your ideal target consumer group.

Celebrity Endorsements

This is one of the most expensive social proof tactics on the list. But this can also be the most impactful. 

Big businesses always use celebrities to promote products and services. The status and positive image of the celebrity makes the product look trustworthy in the eyes of the audience. Your business can try out the simple tactic by hiring a popular celebrity if you can afford one.

Although, the influencer market is getting so big in the current space that you won’t be missing out on much if you can’t afford celebrity endorsement.

Final Thoughts

Social media has given businesses a valuable tool to understand their customer base and to tap into their target audience market. Approaching potential customers was never easier. To quote myself from when I wrote an article about making the most of social channels – 

We have so many amazing channels available to us to reach out to the customers and making the best use of these channels to cultivate a loyal customer base directly correlates to the success of the business moving forward.

Understanding your customer base and attracting the right customer base is important to start a business and keep it running. Social media provides valuable feedback from real users and also helps you lead your target audience back to your products. It helps your business make a one-on-one connection that has a huge impact on the overall standing a brand has in the market.

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