Making a life-changing decision is something that everyone dreads, and everyone feels if only they could get away with not making it. But, just like math in school, you have got to do it. There are many factors at play, knowing what to focus on first and how to go about it helps.
So, today I will be talking about the 4 principles I follow whenever I find myself in such predicaments. This is something that knowingly or unknowingly all of us do anyway. But, when you make a conscious effort to follow these, we feel a little more in control, and that is what we need at that moment.
1. How much importance does it hold?
By default, when we are in a tough situation, we make decisions based on our emotions. What we are feeling at the moment clouds our judgments. Because of this, we neither make an informed decision nor see the bigger picture.
Considering all your options, evaluating the effects of the decisions in the long term, taking into account your plans and situations are all important parts of decision making. When we skip all of this, there are high chances that we are setting ourselves up for failure.
While our emotional state rules the decisions at the moment, our physical, financial, social, mental states are neglected, and as a result, suffer as soon as the phase passes.
What you have to do is take a deep breath, calm yourself down, and think. Write down everything on your mind, when you do that, you get a clear picture of where you stand and what you stand to gain or lose if you go through with the decision.
Sometimes, it so happens, that to avoid distress in our near-future, we set ourselves up for an even bigger failure. And that brings me to my next point.
2. Is the win worth it?
Sure, you get your peace for the moment. You feel like you have solved the problem and you can take a breath of relief. But, is that really the case?
Most of the times temporary solutions are just that, temporary. It might get you out of difficult times, but it isn’t going to last. Problems that aren’t solved properly have a way of coming back. Hasty decisions have the same fate.
Sometimes losing right now is okay if that means a big win in the future. Risks are important if you want to get to the next level. Most big things don’t happen without taking big risks. Failures are needed to learn and grow and get better opportunities.
Always think of the ratio between the losses of failures and the benefits of success. When you make a decision that involves a lot of risks, knowing it is worth it helps.
3. What are you going to regret?
Now talking about failures and successes brings us to this point. While we need to not let emotions control our decisions, we need to use them as an important tool to learn the base of that decision.
Where exactly is that decision stemming from? What caused the ball rolling? What will happen if you fail? What do you have to lose? Can you afford it? What have you got to achieve if you succeed? Can you do without it?
The answers to these questions will give you a clear vision of what you actually want from the decision you have been toying with.
- Where exactly is that decision stemming from? Knowing what part of you wants whatever it is to happen is important. Sometimes we think we want something just because it is triggered by something completely unrelated to the topic of the decision.
Suppose you want to quit your job. There can be many reasons – you found a better opportunity, you feel underappreciated, you feel overworked, etc. But, if the reason is that your co-worker quit his job and then won a lottery, then you really might want to rethink your decision.
- What caused the ball rolling? Like I talked about the job example. If you had any of the other reasons then that would mean, you were feeling that way for some time, which in turn made you come to the conclusion that you need to quit the job. That means that the decision was at work in your brain for quite a while, meaning you had the chance to ponder over it.
If your decision is based on the lottery thing, then that means you didn’t have enough time to think of all the pros and cons and all that matters. Which means it isn’t as important to you. I am not saying that instantaneous issues aren’t worth it, they are. But, understanding why you need to make the decision and what will happen if you don’t is very important.
- What will happen if you fail? What do you have to lose? You know what you have on the line if you fail. If you don’t, you need to have a clear idea of what all you are betting on this decision. Which is why it is important to write everything down. Consider all the aspects of your life that can and will be affected by your decision.
- Can you afford it? Once you have the idea of it, think about the implications. If you fail, would you be able to deal with it? Will you be able to get back up from the fall? If the answer to that is yes, only then go ahead. If you are sure that failing can make you lose more than you can afford then it is probably not worth it.
- What have you got to achieve if you succeed? While considering the failing scenario is important, so is the succeeding scenario. No, you are not counting the chicks before the eggs hatch. You are just thinking about the meaning of having those eggs in your life. You know that you can make a profit with them. You have to focus on that. Is the success you are going after significant enough to make the change, take a risk, apply the decision? If yes, then that brings you to the last thing you need to ask yourself.
- Can you do without it? This is something that many people either don’t do, or they most probably don’t know about it. Yes, thinking about how much profit will the eggs bring or will you be okay if all the eggs break is important. But, will not having the eggs at all bother you enough, is the question that is the last nail here.
So, when you are about to take a huge decision, think about it. Think if you really need that thing if you are aiming for. If you are going to regret not going after something, then that is something you should definitely go for.
4. Write everything down
I have mentioned it one or two times in this post already. But I feel it is one of the most important things, so it needs a separate mention as well.
When you write everything down, you can see all the points together visually. That brings you a clearer idea than when everything was swimming in your mind surrounded by uncertainty. Make a list of pros and cons, of requirements, of cost, of profit, of ability, of everything you can think of. Put it aside for a day or two. Come back to it and go through it with a fresh mind and you will know what you want.
Making big, tough, life-changing decisions can be nerve-racking but taking a structured approach towards it, thinking of it is as just another puzzle to solve can help you a lot. I hope this helps you feel less overwhelmed about the changes you need to make in your life and helps guide you through it.
How Reading can impact your Day to Day Life?
Reading is a healthy habit, which, if practiced daily, can change your entire life around. Do you want to know why? Through Reading, one can not only gain knowledge but also stay acquainted with the outside as well as the inside world. The best thing about reading daily is to have an isolated place for yourself in your mind, where you can run off to. Most people don’t have the patience or intention to read, and that too, daily. Though this is a habit that takes time to settle in but trust me, once it does, you would never regret it. So, here is a list of reasons why you should read daily?
Why should you read daily?
- To gain knowledge
Once you start reading daily, and by Reading, it can be anything – you can read few pages of a novel, or a magazine, or newspaper, or even poetry – you would notice within weeks how much your knowledge regarding the outer world has improved. Through Reading, one can have clear information regarding the current affairs, and hence, stay updated.
- To improve your vocabulary
Through Reading, you can definitely learn new words and hence, improve your vocabulary. Most people make it a habit to learn a new word from the dictionary every day, but if you read daily, you are bound to get new words and make a list of them on a notebook with their meanings, which is definitely going to be helpful for you.
- To have a make-believe world
The most beautiful consequence of Reading is having one’s own imaginary world, where one can live a life full of magic. This is the extraordinary superpower one acquires while reading. In this busy daily life of ours, we all look for a secluded place where we can feel the essence of peace. Reading can fly you off to the imaginary land of sunflowers, daisies, and cats who can indeed talk.
- To become more attentive
Most people lack patience nowadays. Being impatient and restless has become a severe problem in today’s world. Here, Reading can help you calm your mind and improve your observation skills. It works like meditation. In no time, you would find your mind focusing on details and becoming more attentive to events, which used to go unnoticed.
- To reduce stress
Reading is similar to meditation, and hence, it definitely helps to reduce your stress. Books always have a calming effect on one’s mind. It takes you away from daily problems and stressful situations and helps your mind to gain stability. Not only it helps in reducing stress, but it also helps to decrease the anxiety levels of a person.
Everyone should make reading a daily habit. One should switch off the mobile phones, turn off the television and take some time out to read. It works wonders on one’s day-to-day life and changes one person’s entire personality. Though it can be hard at first, with time, you would cherish the moments alone, reading in a corner while your mind is flying off to Narnia.
Post-COVID: Transformation of work Culture
The environment and situation around us promote us to adapt to change. The epidemic COVID 19 has not just changed the structure of a workplace but also changed the idea of communication between individuals. Technology has become the survival kit for many organizations as they move their offices online. Applications and communication websites such as zoom, slack, Trello have become the organization’s best friends. With the fast-growing online base, the future of companies post-COVID 19, is something that needs to be considered or discussed. Work from home scenario was first seen to be frustrating but now people seem to have become accustomed to it. Hence when they do make the shift from a virtual office to a real-time office, it is sure to transform the meaning of work culture.
Working from the comfort of your bed to a flexible job timing, you log into your meeting this work from home has become the new normal. Companies have been changing the way they function, and it has been a chaotic few months for everyone due to the corona pandemic. This has made virtual offices a reality. Trying to function at times like this has been difficult, the change has been both positive and negative, while also requiring improvements. But, going back to office spaces and resuming work, would include massive changes and adjustment from both parties. Businesses would try to survive with the conditions, while the employees would be trying to adjust to the void that COVID left behind. Going back to work would be defined differently. The definition would include people coming in and out at their preferred timings, as well as for deciding how much time they want to work in proximity with people. This means that people would come into office spaces, but with their own weekly schedule and pace. Therefore a great cultural change would take place for many industries and setups. Working form home includes the dress code of wearing pajamas and thinking of comfort, which would affect the concept of dress codes in office spaces. The idea of comfort would change the dressing culture of organizations.
The culture of meetings and communication would have a different understanding among the organizations. Working with virtual mode to communicate for so many months meant adapting to it, and has become the most efficient way. The technology in real-time offices would just be a means of connection, and not requiring everyone to be in the same room. Not just this but the idea of meetings all together might be re-evaluated. Commuting ideas or messages would turn into email threads or chat rooms. Presentations could be shared online and interaction between people would remain in these mediums. Meetings defined this way would lead to co-working spaces being promoted by companies for their employees. Hence, the idea of buildings as an office space would change as the organizations would pay for their employees to use such spaces and would cut down on real estate for organizations. This would be different for different sectors of work, but nonetheless the culture of working in an office building would change.
With business comes, traveling and the idea of the same would truly change. People would be more hesitant to take up traveling, and if they do they would be more careful and take precautions. Paranoia might seep in and travel to other countries would be avoided as much as possible. Further companies might even evolve traveling, by making it online. Organizations would convert meetings in other countries online and it would seem more efficient in terms of cost as well. Post pandemic companies are going to be in a crunch in terms of finance, their idea would be to survive. The ones who adapt to change and shift with time are the ones who survive, but to survive they would try to cut the extra expenses. Survival kit would also incorporate the sacking of employees. Many companies have already started to fire employees due to the sudden downfall of the economy. Various sectors are trying to survive and keep afloat, and making difficult decisions.
Safety being a huge concern during COVID would still remain post-pandemic as well. Individuals are going to be more aware of their surroundings, and their health would be their priorities. So, when they do meet their colleagues, greetings would be different. People would be careful and social distancing would now become a part of their normal behavior. Companies too are going to take more precautions with their employees’ health. Routine check-ups would be very common, and temperatures would be checked when employees enter the buildings. When individuals open the door to enter their office they would not just be greeted by the view of their cubicles. They would also spot sanitizers placed everywhere, and trying to guess who is under the mask. Health care rules would be altered, an employee feeling under the weather would be asked to work from home. The time of the employees is monetized and hence it wouldn’t matter where they work as long as they do the required days work. Work culture would be under construction Post-COVID and only time can tell what the new look truly holds for everyone.
Tools to Find and Work With Influencers to Market Your Business
For any business to grow, marketing its products and services to the right audience is necessary. One marketing channel that many businesses seem to avoid due to ignorance is influencer marketing.
“Influencer marketing is the modern word of mouth & is eating the lunch of traditional digital media in many ways.”
In simple words, with influencer marketing, you will be using popular people with a large following on social media and blogosphere to promote your product. The outcome can be tremendously positive. Today I will help you explore how you can find influencers in your business niche and how to negotiate with them.
“Influence marketing is an art and science. The art is the crafting and creating of content that adds value to people’s lives, personally or for their business. The science is the tactics and tools of building tribes and followers on the big social networks”
The first step for using influencer marketing is finding the top influencers in your business niche. For this, you can use any of the following tools –
This is a freemium application in that you can use certain features for free but will have to pay to use its full set of features. Even with its free mode, Buzzsumo is extremely useful for marketers to identify and categorize influencers into various types, like bloggers, reviewers, trainers, beauty experts, and so on.
This will later allow you to use them appropriately for business promotion activities. In addition, Buzzzsumo is also a great tool to know what types of content is trending for a particular day or week.
If you wish to focus largely on twitter influencers, then Tweetdeck is the perfect tool for the job. While you can certainly use this tool to identify influencers that have a large number of followers, its true usefulness lies in the fact that you can also see how many Twitter lists these influencers are on.
This will allow you to accurately gauge the popularity and impact of the influencer enabling you to avoid those who have the least impact and hire influencers with the biggest reach.
This is another great tool that will help you judge the quality of an influencer. The tool will use various metrics like replies, follows, mentions, etc. of the influencer to see how impactful they are. Finally, Kred will provide a rating based on the criteria that will make it much easier for you to find top quality influencers. If you are just starting out with influencer marketing, then Kred is the tool for you.
If you do not wish to waste time on research and finding influencers, then you should try the influencer marketing software – Group High. They maintain a centralized data of some of the biggest influencers on the internet. Plus, the influencers are categorized based on different niches like sports, travel, beauty, tech, and so on. This will make influencer marketing an extremely simple process.
Working With Influencers
Once you have found the important influencers in your niche, you can start approaching and negotiating with them. For this, the following tips will be useful:
The first option is to ask the influencer to review your offering. You can allow them to use the product or service for a few days and ask them to post their honest reviews about it on their social media page. Customers always conduct in-depth research about a product they are interested in.
“95% of people trust recommendations from others over branded content, even if they don’t know them personally.”
As such, if they come across a review from an influencer they are following, then an extremely positive review may push them to choose your product. Now, it is also possible that the reviewer may not like your product. As such, you can ask them not to post a bad review but do not ask them to post a false review. It is unethical and will eventually turn against you.
If you don’t want influencers to review your product, you can negotiate with them to publish a sponsored post. Though a sponsored post might seem like a review, there is a big difference. In a review, the influencer is free to say negative things about your product. But, in a sponsored post, you will be paying them to publish a post about your brand.
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
This will ensure that there is nothing excessively negative published about your product or service. However, you have to understand that some bloggers will likely state in the post that it is a ‘sponsored post’ if they are a strict follower of the FTC guidelines. But, do not let it stop you because the exposure gained through a post by an influencer marketer is well worth the money spent.
Another way to use an influencer is through giveaways. This can be a great strategy since a giveaway allows the influencer to hold a contest for their followers with your product or service as the prize. As a result, they are very likely to agree to such arrangements.
Plus, they will also be neutral when talking about the giveaway and only mention its benefits. So, as far as you are concerned, a giveaway is the perfect tactic to get a positive mention of your product from an influencer to their numerous followers. This is essentially a win-win for both parties.
Make sure to work with the influencer to come up with a great contest for the giveaway. It should be exciting for all participants. And remember, the objective of the giveaway is to ensure that many people participate in it. So, don’t complicate the contest. Keep it simple and you are guaranteed to see a fantastic response and exposure.
Many influencers will be contributors to big media outlets that will have a reach to millions of readers. And this is an opportunity you must fully explore. In addition to posting favorable posts on social media and personal blogs, you can ask the influencers whether they are willing to publish a post about your product or service on the website in which they are a contributor. Or you can ask them to let you write a guest post on their blog.
Now, do not have any expectations of how much exposure you will receive in such posts. After all, they are publishing to a third party website and will usually have to contribute a useful piece of content. The best they can possibly do is mention your product or service briefly. But, considering the exposure the article will provide your brand, this is a good marketing strategy that you must definitely try out.
In today’s times, social media is a life-changing tool for small businesses. The plethora of platforms available at our disposal to use – to benefit us and our businesses in ways that didn’t seem possible before – offers a huge opportunity to engage with a community of prospects at a fraction of the cost.
“Influencer marketing is something to pay attention to. We’re used to influencers being people like the Kardashians, but we all have our Kardashians at our events. These people are called micro-influencers and they can have a large impact when used strategically.”
Influencer marketing lets you tap in on a community of people who can be potential customers. The right influencer can allow you to gain many prospects. It is important to learn what works for the current times, and influencer marketing doesn’t seem to be going away anytime soon so you might as well use the opportunity to the fullest.
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