Social Media
TikTok Stories: Your Secret Weapon for Engagement
TikTok introduced its users with a story feature in 2022. Before this, other social media channels already developed the feature and people were taking advantage of the option.
Integrating a story feature into the app has transformed the game for individual creators and brands alike. Creators and businesses use the TikTok story feature to engage with their audience.
Wondering how a TikTok story can be a secret weapon for engagement? Let’s explore how it can help you reach your targeted audience conveniently. In addition, discover helpful tips to create a successful TikTok story.
What is a TikTok Story?
A TikTok story is a short-form video content for up to 15 seconds and disappears after 24 hours. TikTok stories are different from other social media networks as they offer a built-in comment section rather than a solo private message option.
TikTok stories appear at the top and center of the feed, making them more visible to users when they open the app. TikTok allows users to add multiple stories back to back.
Users will continue to watch the added stories until they reach the end of the sequence. However, if they do not want to watch more, they can also flick away stories intentionally.
How Does A TikTok Story Work?
TikTok story feature allows users to share ephemeral moments and engage with their audience through short and attractive videos. These short videos of up to 15 seconds help creators and businesses a snappy and quick platform to share their daily updates with their audience.
This is considered a handy feature that provides users with a casual but immediate way to share content that resonates with audience preferences. The feature allows you to add music, effects, stickers, and text to make your story content more personalized and unique. The story lasts for 24 hours; however, you can delete your story intentionally before this time limit whenever you need to remove it.
How To Create A TikTok Story?
Creating a TikTok story is as simple as brewing your morning coffee – instant, effortless, and ready to energize your day.
Just follow the given simple steps to post your TikTok story quickly:
- Open the TikTok app on your mobile phone
- Tap on the “+” icon available on the screen bottom
- Record a new video or upload the existing one
- Add filters, music, text, and effects to make your story more compelling
- Tap next and select the story option
- Now, hit post, and your story will be live
Benefits Of Creating A TikTok Story?
Story feature can help you expand your network or engagement in several ways:
Engagement Spike
TikTok stories are short-form content that disappears after 24 hours. It encourages people to watch stories as soon as they are uploaded on the platform. This is the reason story content gets more engagement than normal video content on TikTok. Here is a tip for you to create a compelling story that will encourage users not only to react but to visit your profile as well.
Reaching More Customers
As TikTok stories are short-form content and attract people to watch the content before it disappears, it can help you reach more customers. Usually, story content comes with special discounts, offers, and new deals, encouraging users to make a purchase. What you need to do is post clear ideas that will not only help people understand your offer but push them to make a purchase.
Personal Relationships
Story content is more personalized content compared to other content you post on your profile. It shows only pinpoint things to customers about products and services. This is the reason, it can help creators and brands to create personal relationships with customers. The basic tip for you is to try to make more personalized content, such as behind-the-scenes, quizzes, tutorials, etc. that resonates with the user’s preferences.
Authentic Brand Image
TikTok story content is unfiltered and real-time content that reflects the genuine personality of creators or brands. Story content is different from TikTok posts, which are overly produced and polished content. Thus, story content on TikTok gives the real image of your brand.
Drive More Traffic
Story content encourages people to make purchases. To make the process easy, the story feature allows brands to add product links that can navigate to the website or particular product page. Thus, it can also help you drive more website traffic. It will help you increase your website authority as well as your business revenue.
Tips On Creating A Successful TikTok Story
Posting stories on TikTok can help you drive more traffic, engage more users, and boost your revenue. But sometimes, creators and brands fail to do so. The only reason behind their failure is the content idea.
Here is how to create a successful TikTok story that will render positive leads.
Show Behind-The-Scenes
Showing behind-the-scenes in your story content can show your brand’s authenticity. It will show users the process of manufacturing, packing, and delivering products. Showing your real image will create a good image of your brand in customers’ minds. Consequently, people will show more interest which will boost TikTok followers and likes, leading to more business sales.
Make Announcements
If you have something new to show your audience, put it into your story. As story content disappears shortly, people watch story content as soon as it goes live on TikTok. Uploading thrilling content like special announcements will keep your audience engaged with you, encouraging them to share your story with their acquaintances to let them know about these special announcements.
Play Quizzes
On TikTok, people love to spend quality time. You can offer them quality time while playing quizzes with them. Try to start playing quizzes about a particular discussion, service, or product. This content idea can help you get more engagement and boost story shares.
Arrange Polls
Arranging polls is another way to grab your audience attraction. Like, you can discuss comparative studies between two products or services. People will show their interest in their favorite service or product. It will help you understand your audience preferences and deal with them accordingly.
Post Sales Timeline
Whether you are a startup or a well-established brand on social media, users always love to get special sales and discounts from everyone. You can offer them sales on particular products and show your sales timeline on stories. More people will become familiar with the sales, and showing a timeline will encourage them to buy products quickly before the sales deadline.
Post Reference Content Of The Long Video
You can also publish long-form content in a glimpse and can request users to watch full content through the given links. It will help you increase TikTok views automatically. Tell your audience through captions what you will get through this long-form content.
Conclusion
Indeed, story content helps creators and brands establish a strong presence on TikTok. However, you need to create compelling stories that can help you grab users’ attention. The given tips are proven strategies proposed by experts, helping you create successful TikTok stories. Ensure that you post story content frequently to establish a strong relationship or fan following with your audience.