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4 Ways COVID-19 Has Changed Marketing

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Marketing

The marketing industry is constantly changing, but over the past year, one of the biggest reasons why marketing has changed is due to the COVID-19 pandemic. Although the vaccine has led to the world largely beginning to get back to normal, it’s unlikely that consumerism is going to look exactly the same even when the global pandemic becomes history. So, what can marketers expect from a post-COVID-19 world?

More Connection

While the pandemic had an awful effect on the lives of many people around the world, one of the good things to come out of the situation is that people are staying more connected than ever before. Throughout the year where most of us stayed at home wherever possible to protect ourselves and others, a new mentality of ‘we are all in it together’ began to grow. This is likely to affect the way that people shop for some time, with many brands including Nike taking advantage of the new consumer attitude of staying connected and looking out for one another. 

Online Shopping

More and more brands have had to move online in order to survive throughout the COVID-19 pandemic. Even brands that had gotten left behind and did not see the need to set up a website where customers could make purchases were forced to very quickly modernize their operations and create an online presence or else fail. For marketers, the fact that customers are choosing to shop online more and more often as a result of the pandemic is a huge bonus. This has provided marketing agencies like merrittgrp.com with far more access to consumer data, which can then be used to drive further marketing decisions for the future. 

A Human Touch

Working from home has caused huge changes to companies, with most of us more accepting that things happen and at the end of the day, everybody is human. While the human touch was already becoming more and more important in marketing, the pandemic has only highlighted the need for all companies to move away from a robotic, uber-professional way of doing things and connect with their customers as people. 

Customer Engagement

Customer engagement has become one of the most vital marketing strategies used by companies throughout the pandemic. With stores closing and online shopping becoming the only way to get access to the non-essential products that consumers want, most people are going to remember which brands took the time to engage with them throughout the crisis and which ones dropped off the radar. Throughout the pandemic, the brands that have been the most successful have achieved this by putting in the time and effort to regularly connect with and check up on their customers through online engagement on social media and a wide range of other channels. Brands that have looked to do something different such as online classes and virtual entertainment to bring their customers together and boost engagement have encouraged people to stay connected to their brand even in difficult times. 

Has COVID-19 made a difference to the way that you market your brand?

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Others

How Do I Create a Strong and Uncommon Password?

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Password safety

Are you one of those people who are into a habit of setting easy to remember passwords like 123456 or abc123?

Well, it’s time you reevaluated your methods of creating passwords for your sensitive accounts like credit cards, debit cards, internet banking, or even Facebook (attackers can steal your personal information from social media sites). Hackers have more than one way to get to your bank account.

But how are you going to do it? Just type a combination of random guttural letters/numbers/special characters? This is what this post is all about. According to a stat published on HostingTribunal, there is a hacker attack every 39 seconds. Imagine the number of innocent people getting duped every day.

How Do Most People Create a Password?

Usually, people like to set their passwords based on things they are around all the time. Like someone who loves Mexican food would have tacos or burrito in their password. To make their password unique, usually, people add a birthdate and/or the name of their hometown to it. So, a regular person is more likely to set their password something like burritonewyork1992. Does this sound like your password?

Here Are a Few Tips You Should Keep in Mind Before Creating a Password?

1) Do Not Use Known Western First Names in Your Password

This is one of the biggest mistakes people make while creating a password. Hackers in countries like China, Russia, and North Korea are more acquainted with American and British names than the names of any other foreign country. Avoid first names, last names, birth date, or even the date you created the password on.

2) Do Not Post Your Details on Social Media Sites

This is not a way to create a strong password but is a tip that can help you keep your financial assets safe and secure. Gone are days when it was a norm to post every detail of your personal and professional life on social media sites. You can use apps like WhatsApp or Telegram to share personal details like images, birth date, hometown, etc with your loved ones.

3) How to Create a Strong Password

Okay, so you now know that adding personal details to your password is not a good idea. So what should your password consist of? To create a strong and uncommon password, you should make an effort to make it seem as senseless and absurd as possible. 

However, formulating the password in a way in which it is easier to remember for you. Here is a tip. Let’s say you wish to create a 10 letter password. Make sure the first half of the password is something you can remember (yet, is impersonal) and the second half should contain numbers and special characters. For eg: xenon3%78@

Summary

This is my guide to creating a strong and uncommon password. Before you go ahead and change all your passwords, be aware of the fact that most internet browsers suggest you a strong password at the time of setting or changing one. Do not accept the suggestion. You can only use those passwords when signing up for a known but unimportant service.

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Entrepreneurs

How Does Time Management Affect Work-Life Balance?

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Work Life Balance

We are living in a rapidly changing world with a lot of uncertainty looming around us. We set specific goals and milestones for ourselves and hustle and grind incessantly to achieve them. We, as millennials, have been living in a competitive and digitalized society. There is a constant need to prove ourselves and succeed in life. The fear of missing out, or as the millennials say FOMO, is accurate and brings anxiety and stress. The need to be everywhere, please everyone and emulate a particular kind of lifestyle and personality takes a toll on your mental and physical health. This tug of war between managing your time, achieving your goals, and being present for your family and social circle inadvertently affects your personal life and relationships. 

It is perfectly healthy to have ambitions, but at the same time, it is necessary to strive for balance in life. How would you feel to miss out on those special moments and happenings that no camera or social media app can capture? The simple pleasures of life are too precious to be missed out on to meet another deadline. Rather than getting pulled in both directions, be smart and devise a time management plan. It will not only help you be organized and keep your work life in check but will gradually strengthen your ability to carve out that much-needed “me” time and some time for your family and friends. Be smart about your time. 

Some essential time management tips :

Planning

Spend the initial 20-30 minutes of your mornings planning your day. Use the various planner apps available online to create your schedule, or use the simple and old-fashioned pen and paper formula. It will aid you in creating a timeline for your day and prioritize your tasks better. Creating a timeline for each job and working in tandem with the plan you chalk out for yourself is necessary for the program you devise for the day. 

Be practical

Every individual wants to tick off their wish-lists points, more commonly known as the bucket list. Be it travel-oriented wishes, work-related goals, specific experiences they want to have, or a simple buy they wish to make. It is different for every person. While making a list is appreciated, be practical about your goals and do not live for them. Life will sometimes throw in some surprises that you can experience only when you are present to live them and not chase your dreams. 

Delegation

Learn to delegate work. It is advisable to have a strong sense of responsibility to succeed in your professional life. Still, it also requires you to wise and divide and assign duties to your team members. Build a trustworthy team and have faith in their abilities to make things happen. You cannot be a one-person army, be it in your personal life or professional life. Society needs to thrive and grow together as a unit. 

Planning, Practicality, and Delegation will help you grow and devote time to yourself. Time management will maintain that much-needed work-life balance and open your mind to various other opportunities and life experiences. 

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Self Improvement

Top Ways To Unwind At The End Of The Week

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“Do not underestimate the value of doing nothing, of just going along, listening to all things you can not hear, and not bothering.” These lines by A.A.Milne, are a much-needed piece of advice in our daily humdrum lifestyle.

You are juggling a busy life and making an effort to climb the ladder of success while also trying to be socially active, mentally stimulated and physically healthy. Don’t you feel like just unwinding over a weekend and recharging your batteries? Do not contemplate; keep an open schedule, and loosen up. Inhale and exhale!

A weekend off after a long week of stress and hard work is essential for your mental health, and to take on the coming week with a fresh attitude. 

We are suggesting some ways/activities that help you unwind over the weekend. 

Read a book

Pick up the book you wanted to read. You may have read a couple of pages of the book. You purchased the book on a friends recommendation and have not found the time to start reading it. Do not delay it further. Spend the weekend with your book. Curl up in that cosy nook with a warm mug of coffee and get reading! Drown out the noises of your daily routine and immerse yourself in someone’s story. 

Must, read Essential Must-Read Self-Help Books

Pursue that hobby

Have you had the luxury of just spending some time with yourself pursuing your hobby? Winston Churchill rightly said that ” To be really happy and really safe, one ought to have at least two or three hobbies, and they must be real.” So take the advice, go on a digital detox for some hours or the weekend. Pick up that instrument you enjoy playing, go for a dance class and let your hair down, or spend some hours in your garden with your green babies in complete tranquillity. 

Exercise

Step out of your house, go for a jog or a long walk and enjoy your own company. A physical form of exercise is enjoyable and is a magic potion for your mental well-being. Go Hiking, cycling, swimming or any form of physical activity that you cannot pursue during your hectic week and make it a part of your weekend schedule. Barack Obama famously said that ” You have to exercise, or at some point, you”ll just break down.” 

Socialize

Are you the kind who only has work-friends? It is borderline unhealthy to have a social circle only in your workspace. Schedule a lunch with your relatives/family, meet a long-time college or school friend for dinner. Anne Lamott says, ” Almost everything will work again if you unplug it for a few minutes… including you.” It is always good to disconnect from work and connect with your near and dear ones. Be mindful of the time and do not push yourself till the wee hours of the night. Try and squeeze in some extra hours of sleep over the weekend as well.

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