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What Internal Linking Can Do for Your Site’s SEO



A big part of your SEO strategy is internal linking, although it’s often overlooked during a website check. Sure, external backlinks are important, but linking within your site is equally so.

Why Is Internal Linking Crucial?

When site pages are properly interlinked, search engine crawlers will perform their jobs better. Aside from that, you’ll improve user experience and engagement as visitors will be able to enjoy better navigating through your content. If they find what they’re looking for on your site, they won’t have a reason to leave.

Internal links are within your control, and that’s a great thing. They will give you a better ranking on the SERP. How? When a search engine understands what your linked page is about, it’ll treat the URL as necessary, and isn’t that what SEO is all about? Remember – the power to bring your site more traffic is in your hands.

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What Does a Well-Interlinked Site Look Like?

Before you start linking away, you’ll want a proper plan. Nothing is more dreadful than disorganized content that does not have a good structure. Make sure to use clear navigational elements like a menu, breadcrumbs, and categories. This will help people find what they’re looking for.

Don’t forget contextual links within your text or snippets of other relevant posts. The key is holding your visitor’s interest. Most importantly, ensure your pages are always three clicks away (at home) from the homepage.

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Keep it Simple

Internal linking doesn’t have to take up a lot of your time. All you have to do is be mindful when creating new content. Think about what your reader will find valuable and similar articles you’ve written before. After a few times, you’ll find this becomes a natural process. Finally, perform a regular website check for dead links and further SEO actions!

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