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The Beginner’s Guide to Spotify: How to Get Noticed

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So, you’ve discovered how to upload music to spotify and are wondering what the next steps are. Getting noticed on Spotify or any algorithmic-based application as a creator can be really tough. Streaming is a fickle system to try and navigate, and sometimes it can feel like our time spent on a project goes to waste after releasing a track with little engagement after the fact. The reality is that not every artist is going to hit millions of streams within their first week of release, but with strategic promotion and engagement with the resources available to artists, you can get your streams up significantly. There are, of course, no guarantees when it comes to self-promoting and getting a song to go viral. But there are a few things to keep in mind that will help set artists up for the best results. Keep reading to learn more!

Ample Lead Time

The first thing to prepare for is the time ahead of your release. Once a piece of content is finished, it’s time to think about uploading it to Spotify and setting a release date. It may be tempting to get the song out there as fast as possible. After all, isn’t that the point?

It is, but the sooner you release your song, the less time you’ll have to post and promote its upcoming release. In today’s fast moving social networks, information flows extremely quickly. Audiences need ample lead-up, six months is recommended to keep the news of your upcoming release relevant and at the forefront of your follower’s and fans minds.

Verify Your Profile

Once you’re set up with Spotify, you’ll need to verify your profile. This helps your project look more legitimate and gives you access to details about your profile, like bio and profile picture. A verified profile means that audience members know that they’ve found the right page and have not stumbled on someone’s user profile or an unused artist page by mistake.

Keep in mind that with Spotify, you won’t be able to verify your account until after your first release has been initiated. From there, you can verify your account through Spotify’s artist page and get started on your profile.

Update Your Aesthetic

Your Spotify profile should also have eye-popping visuals like a banner, a profile picture, and a bio so fans and media entities can learn about you and your project. Additionally, this helps add to the legitimacy of your profile page.

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Artists won’t be able to access their profile information without being verified on Spotify, which can’t occur until after an initial release. This means that some of these details may have to wait until after your first release, but you can still give yourself around six months of lead time to promote the release. These details will help you later on, so don’t worry if you haven’t released on Spotify before and are worried about having a beefed-up profile.

Submit to Playlists

Once you have initiated the release of an album or single, you can submit it to Spotify’s curator playlists. This can be done easily on Spotify’s artist page, and this is one of the big ways that artists can rack up streams in their first few weeks of release. You may not get selected the first time, but keep at it, and you may see some success on a future release.

Additionally, submitting to third-party playlists curated by bloggers and music writers is another great way to get your music out there. Submithub is a popular outlet that provides this service, and you can submit music that has been released already. This is something you cannot do with Spotify’s editorial playlists.

Put Your Own Playlists Together

To attract more attention to your own Spotify page, consider putting together playlists of your own.  Feature other smaller artists to show support in your community and get Spotify followers for your playlist.

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Of course, it’s your playlist, so go ahead and throw one of your own tracks on there. This is self-promotion, after all. This is also a great way to explore your own interests as an artist and give yourself goals to work toward.

Conclusion

Getting noticed on Spotify ultimately comes down to what playlists you submit to and how much time you give yourself ahead of a release. The general recommendation is to give around six months. This is enough time to post regularly about the upcoming release and build some buzz around it. Without this lead time, songs can go unnoticed and not get the attention they deserve. After your initial release, it’s important to verify your Spotify account, update your profile, add a bio, and start making your own playlists to generate buzz around your page.

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