This Is How Modern Marketing Works in Medium-Sized Businesses

Digital marketing for mid-sized businesses is worth it. What large companies have long ago discovered and firmly established in their marketing strategies can also be easily transferred to the mid-sized market. The strategy presented in the following post will help you prepare your business for the future with modern marketing and keep up with the competition.

Define Your Target Audience

Preliminary Question: What Is Your Target Audience?

Now, if you are a little confused while sitting in front of the screen, or you feel like your target audience is not really that clear, there are a few things you should think about in advance. Define your target audience as precisely as possible in order to find interesting content later. To do this, it is suggested to create a so-called buyer persona – a fictitious person with interests, problems and dreams.

Does your company sell super-safe step ladders with railings? Great! 87-year-old Granny Gerta would probably be thrilled about this, because it allows her to continue to run her own household despite her age and wash her windows every week without bothering her family with constant safety concerns. It would be much easier to provide suitable content for this person than for “people who don’t trust stepladders” – don’t you think so too?

Once you have clearly defined your target audience, now we move on to the next step.

Podcasts on Instagram? Find the Right Format for Your Content

Gardening season is in full swing. Whether you are an avid amateur gardener or prefer to protect your plants from your black thumb, you can certainly understand that only a carefully planned and organized bed also guarantees a good harvest.

So how do you find the right format for distributing your content specifically to your target market? The image of a bed can be easily transferred to your marketing with the help of a content matrix. Vertically, you will find the points at which potential customers encounter your content. Horizontally, a selection of content types is listed. In this field, make notes on which so-called touchpoints your business is already in a good position and where there is still potential for optimal “implementation” of your content for the best results.

Do you prefer to rely on tried and tested technologies, and contacts are mainly made through appearances at trade shows and advertising in trade magazines? That’s good, but it gets even better. Because to make your business future-ready, you also need to bet on the future. This includes social media appearances, but also podcasts and interesting newsletters. Plan valuable content tailored to a specific touchpoint. Because to answer the question, Instagram podcasts don’t make much sense. How about, for example, a short entertaining video on your company’s Facebook page? Similarly, companies like Dragon Slots online casino have embraced the power of digital content to engage their audiences. From interactive promotions to visually appealing campaigns, their strategy highlights the importance of leveraging modern platforms for success.

Having Valuable Content for Valuable Contacts

Now that you have thought about where you can create more touchpoints and create content accordingly, your prospects should also start to become aware of themselves. The easiest way to do this is to sign up for your email list. However, neither you, nor I, nor your prospects would give up their details for no reason.

This is understandable because of course no one wants to be inundated with emails about shirt discounts, jackpots, and bereavement funds. That’s why you should offer clear value to your prospects with your emails: you give me their address, and in return you get something useful. So-called lead magnets can be short e-books and checklists that offer the recipient tips and solutions in case of problems. What could this be for your target audience? However, in this regard, follow the privacy rules when blogging. According to current regulations, interested parties must give another explicit consent to receive newsletters when entering their data (double opt-in).

Healthy Relationships Are Made Up of Give and Take

Do you dream of a romantic future with a house, three kids and a white picket fence? Then you should start by laying a solid foundation, rather than proposing to your potential partner right after the first meeting. Because that would very quickly end the relationship before it even began. The same goes for marketing. For this, you can use what is called a marketing funnel. This means that in the first few emails, your readers receive interesting and valuable content without any demands. Your first counter-demand should simply be a small request for feedback or questions about the current situation. This will help you get to know your target audience better, get to know them as a supplier and thus continually improve your content. Later, you can make a clear demand – a “marriage proposal”. This can be done by offering the potential client a personal consultation, a coupon code (because who doesn’t like the opportunity to get a discount?) or an invitation to an event. At this point, your newsletter audience will be divided. Some customers will take you up on your offer, while others will unsubscribe from your newsletter. However, many will likely be passively vacillating between the two. To win customers from this group, you need to make their decision process easier. Address their hesitations and push them aside with more valuable content. If you follow this strategy, nothing should stand in the way of your modern marketing strategy.