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8 Public Speaking Techniques That Will Change Everything

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8 Public Speaking Techniques That Will Change Everything

Not everyone is born with a natural ability to speak confidently in front of an audience. Many of us had to learn public speaking techniques the same way we learned any other skill. This points discussed further will immensely help someone who is preparing to give a speech or just wants to enhance their public speaking skills. These techniques will help you deliver your speech or presentation in a powerful and flawless way.

Famous people like Warren Buffett and Mahatma Gandhi, early in their lives, suffered from Glossophobia (a fear of public speaking). And look at where they ended up later. If they can overcome their weaknesses, you can too. One statistic shows that about 74 percent of people suffer from speech anxiety. Likewise, 5.3 million Americans suffer from social phobia. Public speaking is the number one fear people have.

Here are some tried and tested techniques that will help you become a better speaker. Try them out today.

1. Tell stories

Storytelling is the number one public speaking technique every leader or professional communicator should possess. It is so powerful that even if you are not good at any other technique mentioned in this post, you will still win the hearts of your audience. Storytelling works better when addressing a group than it does when talking to someone one on one.

When you tell a story, you are simply sharing information without coming off as sales-y. This is the reason why storytelling works. It creates comfort between you and the listener. There are so many people out there who are trying to persuade by being pushy or by using clever lines that they may have learned in a sales course. But guess what? Today’s audience is clever. They are aware of the tricks and techniques people use to dupe them or sell them things they don’t want.

2. Trigger emotions

Emotions generated in our body are a natural response to any external stimuli we receive. We all have emotions, and we can’t live without them. As far as public speaking is concerned, these emotions can be a deciding factor. The kind of emotions you trigger can decide whether the audience reciprocates to your messages or not. If you make people feel good, they will comply with you and vice versa.

In sales situations, it is very important to trigger the right emotions in your audience or the individual you are talking to. I am not asking you to manipulate people. But if you don’t convey the right messages, you won’t make the sale.

Emotions are important in public speaking because most people, irrespective of how smart they are, still make decisions based on how they feel. They may later think logically about it but only after a bit of emotional investment. So, don’t forget to trigger emotions either by telling an emotive story or by feeling the emotion yourself.

3. Attractive body language

8 Public Speaking Techniques That Will Change Everything

Body language is an advanced communication tool used by powerful men and women all over the world. Most politicians use hidden signals or pull off power moves which put them in a dominant position in relation to their opponent. They use body language because it’s not possible to bluntly say everything. It can offend certain people especially if you are in a leadership position and cannot afford to lose your following.

One quick way to have an attractive body language is to have a smile on your face and keep your shoulders squared. This will show that you are a confident person who is not afraid to show his/her real personality. This also disarms your audience as they feel at ease with the idea of you being on the stage and lecturing them. This may seem a bit overwhelming at first, but with practice, you will become more comfortable and free to take the center stage.

4. Practice everyday

It’s easy to read and understand the techniques mentioned in this article, but without practice, you will never be able to implement them in real life. Without practice, your desire to learn public speaking techniques will never come to fruition. So, read further to learn how to practice public speaking.

Professional soccer players don’t just run around or kick the ball without any intent. They have a system which they follow; a system which makes them better each day. Likewise, for you, it’s important to practice public speaking by following tried and tested methods.

One easy way to practice public speaking is by going out to bars or nightclubs and talking to random people. This way you get over your fear of what people think about you and feel free to express yourself without the fear of messing up.

Moreover, if you are afraid to make a mistake in front of your audience, you can record yourself while practicing the same speech in your home. In retrospect, you get priceless feedback. With repetition, you get better as you will make fewer mistakes the next time you practice. You can also join your local Toastmasters Club which I have found to be very helpful in helping you get more confident and better at public speaking.

5. Use a slideshow presentation

8 Public Speaking Techniques That Will Change Everything

The main purpose of a slideshow presentation is to provide your audience with a context of what you are talking about. It should be used as a guideline or a signboard for your listeners and not as a notepad for yourself.

To make the most of your presentation slide, you can make it reader-friendly by using fewer words per bullet point and keeping the font size large enough for everyone to comfortably read. Moreover, you can also add pictures and short videos to your slide if you think they will help convey the message better. So, create a stunning slideshow next time you are about to give a presentation.

6. Hire a vocal coach

If you are one of those people who has a thin voice or has problems speaking from your diaphragm, then the best solution for you would be to hire a vocal coach. There is no point in learning all these public speaking techniques if your voice doesn’t resonate properly. Simply stated, you won’t be able to command respect from your audience if you have a weak voice.

7. Dress impeccably

Your clothes are another measure of creating a powerful stage presence.- So, if you walk up on stage poorly dressed, you will not make a good impression.- Ideally, it should not matter what you wear but that is not how the world of public speaking works. You have to put up a show.

The choice of your clothes should be based on what kind of event you are going to. For a business event, you must wear a suit or well ironed formal clothes. On the other hand, for casual parties, it is completely fine to wear shiny and outrageous clothes. Moreover, the clothes you wear also affect your mood. This is why some men like to wear their favorite shirt before going on a date or an important meeting.

8. Make people laugh

Some people are naturally humorous. They find something funny in everything they observe or experience. Moreover, it is very easy for them to add humor to their speeches when they are talking in front of a crowd. It is important to note that humor cannot be forced or rehearsed. But you can still be funny if you are not a born comedian.

To make people laugh, you first need to find out what makes you laugh. Once you know what situations, lines, events, etc. crack you up, you can use those in your presentations or speeches. It is also important to not take yourself too seriously. Here, self-deprecating humor comes into play. When talking to a group of people, you can make fun of yourself. But don’t go overboard. Or else people will think you lack self-respect.  

Storytelling and use of emotive language would be the two most important things for effective public speaking. Listen to the speeches from people like Elon Musk and Steve Jobs. They always share details from their past that generate curiosity in the listeners. people like them because of their ability to express their ideas freely and articulately.

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Entrepreneurs

How Does Time Management Affect Work-Life Balance?

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Work Life Balance

We are living in a rapidly changing world with a lot of uncertainty looming around us. We set specific goals and milestones for ourselves and hustle and grind incessantly to achieve them. We, as millennials, have been living in a competitive and digitalized society. There is a constant need to prove ourselves and succeed in life. The fear of missing out, or as the millennials say FOMO, is accurate and brings anxiety and stress. The need to be everywhere, please everyone and emulate a particular kind of lifestyle and personality takes a toll on your mental and physical health. This tug of war between managing your time, achieving your goals, and being present for your family and social circle inadvertently affects your personal life and relationships. 

It is perfectly healthy to have ambitions, but at the same time, it is necessary to strive for balance in life. How would you feel to miss out on those special moments and happenings that no camera or social media app can capture? The simple pleasures of life are too precious to be missed out on to meet another deadline. Rather than getting pulled in both directions, be smart and devise a time management plan. It will not only help you be organized and keep your work life in check but will gradually strengthen your ability to carve out that much-needed “me” time and some time for your family and friends. Be smart about your time. 

Some essential time management tips :

Planning

Spend the initial 20-30 minutes of your mornings planning your day. Use the various planner apps available online to create your schedule, or use the simple and old-fashioned pen and paper formula. It will aid you in creating a timeline for your day and prioritize your tasks better. Creating a timeline for each job and working in tandem with the plan you chalk out for yourself is necessary for the program you devise for the day. 

Be practical

Every individual wants to tick off their wish-lists points, more commonly known as the bucket list. Be it travel-oriented wishes, work-related goals, specific experiences they want to have, or a simple buy they wish to make. It is different for every person. While making a list is appreciated, be practical about your goals and do not live for them. Life will sometimes throw in some surprises that you can experience only when you are present to live them and not chase your dreams. 

Delegation

Learn to delegate work. It is advisable to have a strong sense of responsibility to succeed in your professional life. Still, it also requires you to wise and divide and assign duties to your team members. Build a trustworthy team and have faith in their abilities to make things happen. You cannot be a one-person army, be it in your personal life or professional life. Society needs to thrive and grow together as a unit. 

Planning, Practicality, and Delegation will help you grow and devote time to yourself. Time management will maintain that much-needed work-life balance and open your mind to various other opportunities and life experiences. 

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Entrepreneurs

Why Diversity is Key in Business Marketing

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Diversity in business

Diversity and inclusion have become essential to businesses as they allow a mix of people from different backgrounds and cultures to provide the diversity of thought required in marketing. However, many businesses do not place enough emphasis on ensuring that they have a balanced, diverse and inclusive team, especially in their marketing departments. This needs to change, and this article will look at reasons why businesses should focus on diversity and inclusion and why they are both essential for businesses.

Improved Creativity and Innovation

Having a marketing team filled with people from different backgrounds and who have different experiences, skills and knowledge leads to an increase in creativity and innovation. This is because each member of the team has different, unique ideas that can greatly benefit the organization as a whole. Additionally, employees feel more comfortable sharing their ideas in a diverse environment.

It Protects the Business

In the past, businesses have gone viral for the wrong reasons, mainly because they did not understand how their messaging would come across. This negative publicity impacted the businesses that went viral for the wrong reasons, and it takes time for businesses to recover their image and marketing positioning once something like this happens. All of this negativity would have been avoided if different diverse voices had been listened to, and this is another reason why businesses should have a diverse marketing team.

Understanding Diverse Demographics

Having a diverse and inclusive team helps businesses understand diverse demographics better. This is because businesses can market their products and services as well as themselves better once they have people on their marketing teams who understand the demographics that the business is targeting.

The diversity of thought, opinions, and representation helps a business have different perspectives that they can incorporate into their marketing messages and that shape how the business and brand present themselves. Diversity Equity and Inclusion drive the decision-making process because businesses can use the members of their marketing teams to better understand different demographics and their differences.

Filtering Biased Data

Marketing teams have lots of artificial intelligence and machine learning tools at their disposal. These tools help businesses build campaigns, tailor their message, understand their customers better, and a lot more. However, the results you get out of these tools largely depend on the type of data you feed them.

A diverse marketing team can help the business filter data to remove biased data. If the marketing team reflects your customer base, they are in a great position to point out which data is correct and which would lead to unwanted results. A business should not be making decisions using insights gleaned from data that was flawed in the first place.

Businesses that understand the need for inclusion and diversity in their marketing teams do a lot better than those that do not. Their marketing campaigns do a lot better with their customers, they avoid negative publicity due to insensitive messaging, and they only make decisions based on the right data.

Image Source: Royalty-free image

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How to Use User-Generated Content

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How to Use User-Generated Content

For a business to remain relevant on the internet, especially if you are a small business, it must constantly create content. And, just any content won’t do. The content you create must resonate with the followers and engage them thoroughly. 

This can be pretty tough to pull off consistently all by yourself. I speak from experience. No matter how good you are with content, no matter how much knowledge you possess about your niche, and no matter how driven you are – constantly coming up with ideas can be draining. Being consistent requires discipline along with creativity, and sometimes, creativity just wants to stay stagnant.

However, you can solve this problem by using social media followers to create content for you. Social media is full of precious information for businesses. It has become easy to directly connect with the customers and use data to make data-driven decisions. Let’s use what is available and look at eight simple ways how we can use the help of users to generate relevant content.

Hashtag

How to Use User-Generated Content

An easy way to make users create content for you is by using hashtags. For this, you need to first create a branded hashtag that gives off a strong vibe about your business. 

So, for a gaming company, hashtags like #LetsPlay, #PickUpTheGamepad, or something similar will make sense. Plus, if you can ensure that the hashtag is related to some kind of cause, then all the better. 

For example, a new government regulation might result in restricting the gaming industry. So, creating hashtags revolving around this topic will give you a better chance at attracting users and ensuring that lots of quality content is created.

User Photos

How to Use User-Generated Content

Text content alone will not help you widen your reach on social media. You will need images, as well. And these, too, can be sourced from your followers. Ask them to send in photos of them using your product or service. 

You can then select a few that look good and have a chance of being shared the most on social media to feature on your profile page. Ideally, photos should depict them enjoying or benefiting from the product. 

So, if you provide online gaming service, then photos showing people smiling while gaming is far more preferable than people just holding a gamepad in their hands and taking a selfie.

Post Comments

How to Use User-Generated Content

When you post content on your social media profile, you will most likely generate a massive amount of comments from followers. And while most of these comments will often be one-liners with no substantial content, there will be a few comments that can be deeply impactful or thought-provoking. 

So, when you see such comments, take a screenshot and post it on your social media page. You can also contact the user and ask them whether they wish to be tagged.

For example, you may post an article on how best to use your brand of nail polish. And among the many comments, the post will attract, you might come across one user who has narrated a story about how using the nail polish has helped her feel more attractive. These are the type of comments that you should screenshot and share.

Polls

How to Use User-Generated Content

You can also conduct a poll and use it to create excellent content. The best way to implement this is to conduct a poll wherein the participants are asked about your product or brand, and the results of which can be turned into an infographic. 

For example, if you sell internet security software, then the poll can focus on questions like how many people feel that their computer has become safer after installing the software; how many think that your security software is better than the rivals; how many feel that the pricing is okay, and so on. 

Once the poll ends, you can tabulate the results and get a good graphic designer to convert the statistics into an attractive infographic that has the potential to go viral.  

Questions

How to Use User-Generated Content

Asking your followers some questions about the product or service is also a good way to create user-generated content. The question must focus on evoking a response that highlights how good your offering is. 

So, a question like ‘How much weight have you lost by using our product’ should be used as compared to ‘Do you think diet is essential for weight-loss?’ 

The former will mostly evoke an answer that will reflect the quality of your product while the latter will only lead to a more generalized answer. You can then select the best answers and post them on your profile.

Events

How to Use User-Generated Content

If your business is conducting an event that has the potential to attract the attention of the general public, then that, too, is an opportunity to generate user-created content. You can spread the news that a special event is being conducted, and invite people to attend. 

When they do come to the place, encourage them to share their experience of it online. They may publish a text post about how the event was or may even live stream their experience on Facebook. Whatever way they choose, it will benefit you by getting your business more exposure.

Testimonials

How to Use User-Generated Content

Another excellent way to generate top-notch content is by inviting testimonials from users. Just ask customers to provide their experience with your product or service detailing how using it has changed their life for the better. 

So, if your business manufactures shampoo, you can ask followers to send in their experience of how the shampoo helped them get rid of dandruff and made their hair lustrous and healthy. 

The best thing about this is that you will easily get so many responses since many people will jump at the opportunity to see their story featured by a business.

Influencer Marketing

How to Use User-Generated Content

Maybe you don’t have sufficient social media clout to create user-generated content successfully. So, what do you do? The best alternative for you is to use influencer marketing

Contact an influencer in your niche and use them as a tool to create content from the public. As a starting point, you can ask the influencer to use the hashtags discussed above so that your brand name gets sufficient exposure. You can then move on to using the influencer for collecting testimonials, conducting polls, asking questions, and so on. 

However, do make sure that the influencer you associate with has a good reputation so that your business will be seen in a more positive light by the people.

Final Thoughts

How to Use User-Generated Content

Building a brand presence on social media can be a great deal because it has the potential to make more sales than direct marketing. Social media helps you make customers feel a connection and trust your business. They are more likely to convert into actual customers when they see how others have benefited and how well you understand your customers and care for them.

Use a combination of all the ways that I have talked about. Reaching people and then showing them how helpful your product or service can be to them has never been this easy. If you play your cards right, you might not even have to spend much on elaborate marketing.

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